3 Ways Email Responders Grow Web Based Email Marketing Lists
May 1, 2008
I don’t care what business you’re in - if you’re not using email marketing, you’re missing out on a bundle of profits.
Here’s why.
1. Email marketing allows you to stay in front of your customer, regularly, so they never forget about you.
2. It also educates them about all of your products and services - not just the initial product they bought. Sharing your entire inventory with them increases your chances of selling them more goods. Finally, it can be automated so you do very little work.
So how do you build an email marketing list correctly?
1. Give the people on your list a great offer they can’t refuse! When they come to your web site, you should have a specific action for them to perform. And that action is to capture their email address for your email marketing list. You do this by offering a perceived high-value item…for free.
The key word here is offer. You must tell them what you will give them, and what they must do to get it. So let’s say someone is searching the internet for ab exercises they can perform to get a six pack. They come on your page, and guess what?
2. You offer them a video and a report for free on turning your flab into a rock-hard six-pack in only 47 days! Tell them they can get the location of these downloads if they sign up for your list. Then make it as easy as possible for them to sign up.
3. Once they have added themselves to your email marketing list, you must treat them right. Just like you wouldn’t walk up to a person you just met and kiss them, you must court your list first before trying to sell them something.
In other words, focus on building the relationship first, with your email marketing list, in order to profit from your association.
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