Adwords Help: Are Your Adgroups a Total Mess?

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve…

…What a ton of pressure when it’s your business funds that are being spent!

So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:

A crucial element of Adwords account is how well you have your Adgroups organized.

Don’t fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Don’t do this, it’s begging for trouble!

Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.

Always remember, “relevance” is key on Adwords!

It’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, so you need to “break out” keywords into their own adgroups.

For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you “break out” the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

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