Three Proven Strategies to Develop Public Presentation Confidence

The first of my three strategies is this: if you don’t feel calm, fake it. That’s right. If you cannot be genuinely cool, calm and confident pretend you are. I’m going to show you how to fake it, to act as if you’re calm and confident. To see how a change in your thinking will affect your bodily reactions and symptoms of fear, think about your impending public presentation. Do you immediately feel that all-too-familiar stab of fear? We sometimes call them butterflies in... Read more »

Two Essential Ingredients of Splendid Presentations

With practice, you’ll feel much more positively about your audience and in turn, more confident about presenting to them. With each public presentation, you’ll begin to know and to accept more that your audience is simply made up of individual human beings much like you. Each person in the audience expects your best and hopes that you deliver your best. And their expectations are like a silent beam of positive energy beaming from the centre of their being into you. Genuine rapport is... Read more »

Honesty Sells! Who Knew?

A lie often feels better than the truth. That is particularly true when you run your own small-business and things aren’t going right. It’s just so much easier to make something up than to admit that you made a mistake. Big corporations have big names to hide behind. When they lie to the world about their great service and wonderful products, people will still buy from them because they know the brand. It’s almost as if we think to ourselves, “they are too big to let me... Read more »

Digital Signage: Cutting Out the Cacophony

This article could just as easily have been entitled “Everybody’s talkin’ at me, I don’t hear a word they’re sayin’,” but that was already taken. So I’ll stick with “Cutting Out the Cacophony.” As digital signage technology enters its next phase as a hybrid, interactive medium combining the power of linear content with branching interactive functionality, volume is likely to rise, literally. Hybrid systems increasingly will find their way... Read more »

Digital Signage: Getting Your Content Right Builds Credibility

I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain. The email said in part: “I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer be in the rghit pclae.” I... Read more »

Are Your Headlines Missing These Precise Psychological Triggers?

Are you avoiding learning about headlines because you’re not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you’re going to need this information. The last thing you need is a headline that will go glug glug and take your marketing strategy down with it. Ok, now that I’ve got your attention, belt up as we roller coaster our way into the science of how to recognise the power behind the headline. Find out for... Read more »

How To Grab Audience Attention

When you are preparing for a speech, the utmost in your mind should be how to grab audience attention. It does not matter whether your speech is to sell an idea, a product or to get people to do something. At the end of it, you need to have convinced them of something. How can you achieve this? There is the usual structure that you need to follow of having an introduction, a body and the conclusion. Another basic thing to remember is to say what you are going to say, say it and say it again. Remember... Read more »