Star Gazing

One of my favorite places to shop in town reserves a parking space closest to the door for its employee of the month. That retailer, like many businesses, knows the importance of small, regular gestures that publicly recognize employees. Such kudos build employee loyalty, inspire excellence and motivate workers to perform at a high level month after month. A recent article by Charles Christian entitled “Motivate With An Employee Incentive Program,” summed up the value of such efforts.... Read more »

Honesty Sells! Who Knew?

A lie often feels better than the truth. That is particularly true when you run your own small-business and things aren’t going right. It’s just so much easier to make something up than to admit that you made a mistake. Big corporations have big names to hide behind. When they lie to the world about their great service and wonderful products, people will still buy from them because they know the brand. It’s almost as if we think to ourselves, “they are too big to let me... Read more »

Digital Signage Offers Hoteliers a Way to Serve Guests Better

Frequent hotel guests are becoming more familiar with the growing presence of digital signs in lobbies, near hotel restaurants and bars and even outside meeting rooms. That’s not too surprising. A recent forecast from market researcher iSuppli Corp. indicated the indoor-venue market for digital signs, which includes hotels, will reach 683,000 units this year and increase at a 26 percent compounded annual growth rate to 1.7 million units in 2010. According iSuppli, a good deal of the growth... Read more »

How To Create Winning eBay Auction Titles

It’s probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG. With the eBay marketplace becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers. So what does an auction title need to do? It’s most important job is to get people to click onto your auction. You can have the most amazing... Read more »

Spoof eBay Emails Can Ruin More Than Just Your Day

Over the past few years there’s been a worrying increase in the number of spoof e-mails that claim to be from eBay or Paypal. These are an attempt to gain your username and password so that fraudsters can use your account for illegal activities. Even more worrying is the sophisticated tactics that they now use. Sometimes it’s very hard indeed to tell whether an email really is from eBay, or whether in fact it’s a spoof. This article aims to raise your awareness of what to look... Read more »

How To Create Winning eBay Auction Descriptions

You’ve managed to get people to click onto your auction, now you must convince them to buy your product. eBay is a highly competitive environment. People that don’t do the ‘right’ things will fail. It’s harsh, but true. This brief article shows you how to create listings that produce sales. I won’t pretend that this is a ’secret’ winning formula, but I do say that to be successful you should be doing as many of the things below as possible. Be descriptive. eBay... Read more »

Digital Signage Can Extend Your Sales Success

“Just what do you think you’re doing, Dave?” Those words, made famous by the artificially intelligent computer HAL 9000 in Stanley Kubrick’s “2001: A Space Odyssey” resound in my ears every time I think about the topic of this week’s article: virtual assistants. For those of you too young to recall, HAL was the artificially intelligent computer aboard Discovery in the film that attended to the myriad of details requiring oversight as the ship’s crew... Read more »

Digital Signage: Cutting Out the Cacophony

This article could just as easily have been entitled “Everybody’s talkin’ at me, I don’t hear a word they’re sayin’,” but that was already taken. So I’ll stick with “Cutting Out the Cacophony.” As digital signage technology enters its next phase as a hybrid, interactive medium combining the power of linear content with branching interactive functionality, volume is likely to rise, literally. Hybrid systems increasingly will find their way... Read more »

Digital Signage: Getting Your Content Right Builds Credibility

I recently received an email from a friend that made me think about how important accuracy is when communicating on a digital sign and how difficult it can be to attain. The email said in part: “I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is that the frist and lsat ltteer be in the rghit pclae.” I... Read more »

4 Essentials To Convert Network Marketing Leads Without Speaking To Anyone

In Internet network marketing, we need to be doing just 1 thing everyday to generate network marketing leads and get good at doing the things that are important without having to spend too much money, by leaving out guess work. This means not having to worry about technical stuff which does not bring in money. Advertising and marketing are the main things which generate revenue. Revenue generating activities involve distributing website namecards, video marketing, classified ads. Notice there was... Read more »