The Portrait of a Customer Service Superstar

There was something distinctively different and attractive in the way that Sara Smith treated others. As an employee, she was a shining example for other co-workers simply because of her friendly personality. People tended to gravitate toward her. This was especially true in her relationships with the many loyal customers that she had won over the years. Sara had what it took to be what I would classify as a “customer service superstar.” She had a way of bringing customers back and encouraging other co-workers to achieve their best. Sara was an excellent example to others and made a positive impact at her organization. One feature that Sara consistently showed to other people was her genuine friendliness. She... Read more »

Customer Loyalty Equals A Profitable Business

There is an old paradigm that one lost customer means a lifetime of lost business. The bottom line is that, while it is important for any business to make new customers, keeping existing customers is acknowledged as a much easier process. As a marketer and business operator, it is therefore important to recognize that services provided to a new customer have the power to transform a one time sale into a lifelong relationship. The fundamental rule is that customer satisfaction is the key to having a lifelong, loyal customer. One way to increase customer loyalty and generate return patronage is by providing the customer with privileges, priorities and perks; by... Read more »

Target Your Customers By Highlighting Your Unique Selling Points

Every business needs to ensure that their enterprise has an Unique Selling Proposition or Unique Selling Point also known as USP. This marketing concept is essential for the structural and functional growth of any organization, as it marks out the unique qualities of the business and encapsulates how it is different from its competitors. If you are not sure how or why your business is a notch above your competitors then how will you ever convince anyone else that you are? You must establish the important factors that allow you to understand and then... Read more »

Adding Alternative Home Care Products to Your Therapeutic Lines

When practicing in therapeutics, many homeopaths, nutritionists, and holistic therapists aim to provide the best experience for their clients through the addition of alternative home care products to their therapeutic lines. These retail products can be used to support the given therapies to complete the regime of well being care. If you aren’t currently stocking alternative therapy retail products now might be time to consider how beneficial it can be for both your clients as well as the bottom line! With the media frenzy in the world today, CDs, DVDs, eBooks and audio books in MP3 format are all fantastic possibilities as alternative therapy retail products choices. Facial... Read more »

How I Waited Upon 120 People for Breakfast One Morning

As a waiter you should always be ready for the unexpected and be ready to adapt to any situation. The restaurant can be slow one moment and all of a sudden a bunch of people can come in and the restaurant is packed. One of my most memorable shifts occurred to me back in the summer of 1990 when I was working in Jasper Alberta. Jasper is nestled in the beautiful Canadian Rockies and has a population of about 3,000 people but during the summer the number swells to 25,000 tourists per day that fill up the local hotels and inns. Jasper becomes a mecca for the service employee who wants to make some good money during the tourist season. During... Read more »

Tips On How To Achieve Success In Customer Service

If you are ambitious to be successful in the field of business, you must be aware of the fact that customer service is one of the main factors, which plays a great role in bringing success in the business. Customer service happens to be one of these things that bring about the satisfaction of the customers. It is well known to all that if the customers are happy with the way you deal with them and id the products or the services that you provide to them are of a high quality. If you want achieve success in customer service, you have to follow some principles. You have to have a clear idea about how you would deal... Read more »

The Key Component To Having A Successful Business Relationship

We interact with people every day in both our professional life as well as our personal life. These relationships are on various levels and may take on different aspects ranging from casual conversations to complex business exchanges. But do you know the key component to having a successful business relationship? The tone of our voice as well as the words we choose makes a difference in how others respond to what we have to say. We know that if we wish to convey a particular point, disagree regarding a topic or issue, simply by changing the tone of our voice or increasing the volume a bit generally relays to the other person our position and how we feel about the topic. In business... Read more »

Knowing And Understanding The Products You Sell Is Critical

If there is one constant in the world of beauty, it is that the consumer knows what they want and expects to receive just that. But, what do you do in the health and beauty business when a new product comes around and you want to market that health product to your customer base? You learn everything there is to learn about the product and you convince your customer that this home car product is the BEST product for them. Understanding Ingredients: It is important to start with the base of the product. When learning about beauty solutions, the ingredient list will be the heart of your marketing. Clients and consumers are more educated than ever before and they know which ingredients they want to see in their facial creams, lotions and make-up. Many beauty retail products are... Read more »

Use This One Essential Strategy for Relationship Selling

What does love have to do with sales? Any time you have a relationship with someone, you are selling yourself and putting your integrity on the line. Relationship selling takes on a multitude of forms. However, the quote, in my opinion, is faulty. If everyone acts righteous in personal relationships and no one ever utters I am sorry, when trouble brews, I believe this is a recipe for disaster. Without hearing an apology, the offended person will begin to stew over the issue, there will be a long-term simmering and finally, like a pressure cooker not carefully watched, an explosion will occur. The same concept is true... Read more »

Avoiding Feast And Famine Periods In Your Health And Beauty Business

There are three main goals in most businesses… Firstly to attract potential clients. Secondly to convert those potential clients into actual clients by getting them to book or buy from you. And thirdly to cultivate those clients into regular clients who come back again and again. Doing activities that focus on all three of these means you will have a strong client base which always books ahead and is extremely loyal. Which is the whole goal! For each of these three steps you need to have specific strategies which will bring you new leads and get their contact details on your database and that will then convert them into paying clients and then get those paying clients to come back. ... Read more »