Strategic Alliances: Laser Focus Your Niche to Increase Profits
July 22, 2008
Many budding Internet business people and entrepreneurs think that the best way to establish a successful business is to sell to a wide potential market. They may be afraid to pursue a smaller niche market business at the risk of limiting themselves and turning away potential clients by not offering a wide enough variety of products and services. But this philosophy actually runs counter to what a niche-based business is all about. With a market of specialized products and services, there is less... Read more »
Attracting New Clients Quickly Through Strategic Alliances
July 21, 2008
Customer relationships are one of the most important aspects of marketing your business. In business, principally with Internet businesses and marketing, it is particularly important to form strategic alliances to help build your customer relationship base and expand these important customer relationships. The Internet has allowed a number of niche market businesses to flourish, and a large percentage of Internet businesses offer specialty products and services. These small businesses often sell... Read more »
Collaboration Marketing-Expanding your Marketing Circles for Increased Profits
July 17, 2008
Let’s say you have a successful Internet business with a successful e-marketing platform, and you feel you have good relationships with existing customers and fair success at gaining new business but then you hear about Collaboration Marketing and you wonder why all the hype? Why should you consider changing anything or expanding in a new direction? Collaboration Marketing may not be a must for your business, but it’s certainly something worth exploring. You may not need to collaborate... Read more »
Collaboration Marketing: Tips and Challenges
July 12, 2008
To maintain a successful business, it is important to develop a strong and integrated marketing strategy. Some small business owners are hesitant to embark on a collaboration marketing strategy however; there are a few points to keep in mind that will make it a strategy with beneficial elements for your business. Once you have decided to embark on a collaboration marketing strategy, there are challenges to working together, and it’s wise to be aware of these issues before you get started. Below... Read more »
How to Achieve Customer Driven Collaboration Marketing
July 9, 2008
The emergence of collaboration marketing is due to the astronomical rise and success of Internet businesses and the marketing techniques that have grown from the expansion of the World Wide Web. Many Internet marketing techniques mimic traditional print marketing techniques and follow the design set forth by these established techniques, but the innovation of the Internet domain demands that these traditional techniques be modified and expanded. One of the biggest shifts in Internet marketing is... Read more »
How Do Your Price Tests Potentially Impact Your Customers’ Relationships with Their Customers?
July 2, 2008
Have you ever provided customers with an incentive to buy more and had them take that incentive and then buy less? Most companies have had that experience. For example, many consumer products companies offer quarter-end sales incentives to sell extra products during the current accounting period. These incentives usually mean that customers don’t buy very much in the subsequent two months. Those reduced purchases mean that manufacturing costs are higher. Also, the inventory that consumers... Read more »
Offshore Accounts: Money Laundering Vehicles?
July 2, 2008
An offshore bank account is an account at a bank located outside the United States or other country of residence of the banking client. These bank accounts are known for having low tax liabilities, thus making them also commonly known as tax havens. Offshore bank accounts also tend to provide financial and legal benefits. These benefits may include: - less controlling legal regulation - little to no taxation - greater secrecy - easy access to funds - protection against local financial or political... Read more »
Evaluate How Well Competitors Can Negate the Advantages of Your Proposed Pricing Structures
July 1, 2008
Have you ever tried something new, and found that competitors seized more of the benefit of your innovation than you did? This happens all the time in concentrated industries. One of the smaller competitors comes up with a better way to price the product, and the largest competitor uses size advantages to adapt the structure to its own advantage. For example, during the 1960s an airline began offering a stand-by student fare that was for unlimited stop-offs during travel for a brief period of time.... Read more »
Price Proposals: Select the Best Ideas to Pursue
June 28, 2008
“Free is good — but read the small print.” – Anonymous “People want economy, and they will pay any price to get it.” – Lee Iacocca Setting the right price structure is like owning the mint. You can always make more money whenever you want or need it. On the other hand, you have to guard the mint well or others will come in and take what they need, too. Since pricing is so increasingly open, your price structure must fit you like a hand-tailored garment and... Read more »
Strategic Planning Gives Executives an Edge
June 25, 2008
Successful businesses do not just come along out of nowhere. Obviously there is such a thing as being in the right place at the right time, but in general, there is someone with vision and drive at the wheel. Think about the companies that have around a very long time. What sets them apart from all the others that start with the same hope of success, last a few years, and then fade away like a tumbleweed on the Nevada desert? For a company to prosper, there must be flexible and insightful individuals... Read more »
