Dynamic Web Pages
January 19, 2010
There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so. Every visitor to that site sees the same information. In order to find new information on a static page, the user must navigate through links. Static pages are based on hypertext language and there’s nothing wrong with having static pages. In fact, sometimes static pages are all a particular website... Read more »
Cookies
January 19, 2010
A cookie is a tiny HTML-based document that users download automatically from certain websites just by visiting. Cookies are used generally to enhance the experience of the site’s users. Viewing cookies firsthand is helpful for understanding the concepts outlined in this section. See For Yourself If you’re using Internet Explorer, go to Tool then click on Internet Options. In the General tab, click on Browsing history Setting button Now click on the View files button: If you’re using... Read more »
Advantages of Doing E-Mail Marketing For Automotive Dealers
January 7, 2010
Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication. Efficient... Read more »
Competition for Search and Advertising Market Shares Gets Tougher
January 5, 2010
The competition among top three search engines is becoming tougher. Bing is giving strong competition to Google and Yahoo in terms of search share as well as advertising. According to ComScore, Bing showed more growth than Google and Yahoo in terms of percentages of search engines market shares and number of searches in November. However, Google remained at top position in terms of overall search market shares, Search ad ROI and Click-through-rates. Google and Bing grew while Yahoo declined Google... Read more »
Articles Writing Help
December 9, 2009
When you have a blog, you need to fill it with various articles to make your blog looks interesting. The articles that you need to post to your blog can be very various according to your field of interest. The articles surely will attract many readers and internet users to visit your blog and this surely will increase your rank in all search engines and your blog will be profitable for you if you put ads in your blogs. To fill your blog with many articles you need to have writing skills and a lot... Read more »
Almost 25 Percent of US Internet Users Accessing Internet through Mobile
November 24, 2009
The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate. Women accounted for 47 percent of user market with 43 percent year after year growth... Read more »
Importance of Social Media Management for Automotive Dealers
November 11, 2009
The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication... Read more »
Search Advertising’s Share in Total Internet Advertising Revenue Increases for the First Half 2009
October 23, 2009
Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. According to the Internet Advertising Bureau (IAB) report, total Internet advertising revenues were $10.9 billion in first half of 2009, declining 5.3% when compared to the corresponding period last year. The revenues were $11.5 billion for the first six months of 2008. Search ad continue as the top revenue generator Search advertising revenue accounted... Read more »
Analysis of the IAB US Internet Advertising Report (First Half 2009)
October 16, 2009
Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008. Search and display related revenues are on top According to the report, Search and Display related advertising continue in top two positions in revenue... Read more »
Role of an Internet Marketer in Creating Custom Websites for Automotive businesses
October 8, 2009
It is found that the number of customers visit Internet before buying a car is surprisingly more than what generally perceived. According to JD Power and Associates 2008, 80% of customers search Internet before buying a car. More customers use Internet to research and purchase cars shows the need for an effective customized website to seize the opportunity. A unique customized website that can give desired results requires effective Internet marketing strategy. A customized website which created... Read more »
