8 Linking Strategies That Work

When it comes to linking strategies for your website you need to concentrate on one word. Backlinks! A backlink is defined as having your website address on another website. This creates a link pointing your visitor or a search engine back to your website. If you were in a game and were keeping score every backlink gives you a +1. An outoging link is the link of another website on yours pointing back to theirs. You would score this a -1. If you were playing a game to win you would want the most... Read more »

The Importance of Link Popularity

If you have a website, then you probably wake up in a cold sweat in the middle of the night fretting about your link popularity. Link popularity has probably become the cornerstone of internet marketing. For the purposes of this discussion, we are going to talk about what link popularity is, why it is so important, and how to implement a strategy to increase the number of quality inbound links to your website. Simply put, the link popularity for a given website is defined as the number of websites... Read more »

How Google Measures Link Popularity

Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top of Google, you will rise to the top of all the other search engines as well). But, before we talk about how Google measures linking, we need to cover some basics. Link popularity is defined as the number... Read more »

Link Popularity is Everything

If you have an online business, you probably spend most of your time fretting over your link popularity. Link popularity has become the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how to increase the number of inbound links to your website without spending 10 hours per day exchanging links. Simply put, the link popularity is defined as the number of sites that are linking to your site. Some websites have... Read more »

Are You Linking Your Way to Obscurity?

Do you participate in link exchange? You may be confused about how having links on your website benefits you. In fact you could be linking your way into obscurity. Did you ever consider that each link to another website is an invitation to leave your site? Is that really what you want - to invite people to leave? Your focus should be on getting more links pointing to your website. This increases your traffic and search engine rankings. However, the more outbound links you have on your webpage, the... Read more »

Link Your Way to a Higher Search Engine Ranking

Are you serious about driving traffic to your website? If you are then you should develop a linking strategy. People follow the recommendations of trusted websites. When a trusted website links to yours you suddenly get immediate attention. There are three major link strategies: 1) Purchasing text links 2) Employing a link finding service 3) Reciprocal linking. This article focuses on the latter-reciprocal linking. Reciprocal linking means that your website links to another and their website links... Read more »

The Google Algorithm For Link Popularity

Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well). Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions... Read more »

Submitting your Web Site to Free Directories

Submitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity. Other than Yahoo!, which is quite frankly beyond the reach of many smaller websites, paying for your directory submission can be a waste of money. You can get just as good a resultfrom submitting to free directories, or those... Read more »

Suicide in Cyberspace -Your Outward Links Can Kill Your Rankings

Link building strategies have, for most people for a long time, revolved around reciprocal link exchanges. Whilst most people understand that links are important, they generally don’t understand why this is so. In a nutshell, a link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic. An important site’s link to yours carries more... Read more »

Website Traffic: Getting the Better Backlink

Everyone agrees that getting backlinks, or links from other people’s sites, is important to helping your website get good page rank and thus visitors. However, did you know that not all backlinks are created equal? For example, a common way of getting backlinks is exchanging links with other people’s sites — that’s called “reciprocal linking.” However, a much more valuable link in the search engine’s eyes is a one-way link from someone else’s website... Read more »