IFTPS: The Five Major Advantages of Pay Per Click Marketing

Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability. Each of these advantages is discussed in more detail below. Immediacy. With paid search, once you identify keywords for which you would like your site to be listed in a search engine results page, or a relevant non-search site for which you would like your ad to appear, you can have your ad appearing in a matter of hours,... Read more »

How to Fine-Tune a Pay Per Click Campaign with Negative Keywords

There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic - that is, unless you only use exact match (or the equivalent). If you are competing in an environment in which there is excess available keyword inventory, then you can probably get away with only using exact match keywords. In fact, if you can, we recommend it. However, this is usually not the case. Often, due to strong competition... Read more »

What Is Affiliate Marketing And How It’s Used?

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It’s a shared contracr between a merchant an an affiliate’s website. If you want to have low cost-efficient marketing techinques then affiliate marketing has proved to be a scalable means of delivering results. It’s mainly used for building extra cash on already established sites, but it’s also used soley as a business model. People are constantly... Read more »

Are you Making the Five Biggest Adwords Mistakes?

Are you getting the most out of Google Adwords or are you already doomed? Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns. Don’t be like them. Check out the mistakes below and avoid them. Mistake One: Targeting the wrong countries Many people set their Countries and Territories Campaign Settings to ‘All Countries and Territories’ even though they probably can’t sell to all... Read more »

2 Key Areas to Successful Pay-Per-Click Advertising

A simple and extremely effective way to get eyeballs to your online business site is by using Pay-Per-Click advertising. It takes minutes to set up a campaign, and you are driving traffic right away to your Internet business opportunity. Pay-Per-Click means just that, you will be paying the bid amount every time the search engine directs a visitor to your site. Also, as more prospects click on your ad, your site often will appear in the results of other prevalent search engines. After you have... Read more »

Fun With Pay Per Click Math - How Much Can You Afford to Pay?

You really need to understand the goals of your pay per click campaigns. You need to know how many customers you want to try to gain and how much you can afford to pay to acquire each new customer. If you don’t know what a new customer is worth, then that is something you really need to find out. Otherwise, you’re shooting in the dark. As professional search engine marketers, we have clients asking us to generate X sales per day or per month while spending Y dollars. This is a difficult... Read more »

Tips on Creating Home Internet Marketing Business Opportunities

You’ve started a home Internet marketing business because you know you have the requisite skills and talents for it. But here’s one problem: you don’t have any clients. It’s hard to operate a business when there’s no demand for your services. But don’t despair. With Internet marketing, you don’t need to wait for opportunities to come by but you create them yourself! Tips on Creating Home Internet Marketing Business Opportunities Here are a few things you... Read more »

Effectively Using Overture/Yahoo Search Marketing To Get Website Visitors

Overture or now known as Yahoo because of Yahoos takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena. To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have... Read more »

What to Look for When Hiring a PPC Specialist

So, you’ve decided that you need to find a PPC specialist to help with your online marketing efforts. Maybe you tried AdWords with little or no success or maybe you’ve just figured it out early that your business will benefit from a PPC specialist. Companies specializing in search engine marketing (SEM) and PPC are becoming very prevalent. How do you tell if you’re dealing with someone that has the expertise or someone who is just faking it? First of all, give the person or company... Read more »

Using ROAS Calculations to Set Your Pay Per Click Marketing Bids

When preparing to begin a pay per click marketing campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, I mean what kind of return on your investment you can expect assuming different bid levels and different conversion rates. It’s really all just conjecture because you don’t know what your click-through rate will be, what your bids will have to be to generate adequate traffic, or what your conversion rate will be.... Read more »