The Other Side Of PPC
June 13, 2008
There is a group of internet businesses tapping into the PPC market, only this time they are earning money instead of spending it. If you recall, last week we discussed the second PPC revolution brought by Google. It involved the inclusion of small websites into the publishers list. Some of these websites today are racking in hundred of thousands and even millions of shillings monthly in commissions. Being accepted into a publisher’s list means your website can display PPC adverts by that particular... Read more »
Pay per Click Marketing: How It Works in a Nutshell
June 8, 2008
The advertisers that place those ads will pay the search engines a certain amount for each click that the ad brings that takes a consumer to their website. If they meet the formula that the pay per click search engine has compiled for top ads, they can find their ads on the first page of the search results where Internet searchers are more likely to see them and click on them. The more competition for a keyword or keyword phrase, the higher you’ll have to bid in order to get your ad ranked... Read more »
The Advantages of PPC Marketing
June 8, 2008
What they don’t realize that the PPC marketing can bring them more success than failure if they know how to properly execute an ad campaign. There are many benefits pay per click marketing offers that other forms of ‘net marketing can’t compete with. PPC advertising is one of the easiest campaigns you can set up. Setting up a new account is easy and usually costs no more than $4.95 if you’re using Google AdWords. After that, you just have to enter your campaign specifications... Read more »
Some Useful PPC Management Strategies
June 7, 2008
When it comes to PPC (pay per click) advertising, it seems like the marketplace is getting continually more saturated and competitive, making it harder than ever to run a cost-effective campaign. This is true to some extent, but there are still ways to run a campaign that gets great ROI. Here are a few PPC bid management techniques you can utilize to do just that. The first thing you should do is stay within your budget. Don’t get caught up in bidding wars if you don’t have to. These... Read more »
A Comparison of Free Versus Paid Traffic
June 7, 2008
When trying to drive more traffic to your site, you’re faced with whether to go the free traffic route or use paid traffic programs like pay per click (PPC) marketing. Free traffic routes deliver the best ROI (return on your investment) because there’s no out of pocket cost. But the traffic you bring in may not be as targeted as a PPC campaign. You can choose from free traffic-generating methods such as articles marketing, social networking and forum marketing on niche-related message... Read more »
Are Keywords the Only Key to a Successful PPC Campaign?
June 7, 2008
The landing page of your site is equally important. When a user clicks on your PPC ad and goes to your site, what will they see when they get there? Users can be turned off quickly if you don’t grab their attention right away. You’ll end up paying for a click-through that brought you nothing in return. The site should be aesthetically pleasing and provide the right kind of content that leads to a sale. You should have an attention-grabbing headline on the landing page. If a user is... Read more »
How to Find Keywords to Make Your PPC Campaign a Success
June 7, 2008
With a PPC ad, you have the option of running multiple campaigns. You can run one for broad keywords, another for the name of your product along with your name for branding purposes, and one that includes variations of long-tail keywords. You’ll generally pay more for the broad based words, as most of your competition will be bidding on them as well. You don’t want to target irrelevant keywords because you have to pay for each click that goes through to your domain. Some people try... Read more »
Benefits of Using PPC Management Tools
June 7, 2008
Today, many website owners have begun to use PPC (pay-per-click) management software to help them advertise their online businesses. It has become extremely fast and effective when it comes to getting your website recognized. Numerous website and business advertisers face problems dealing with high costs, bad quality scores, high minimum bid prices and many other issues. With such software management tools, most people are able to amazingly cut their work time by one-half. One of the main benefits... Read more »
Pay Per Lead vs. Pay Per Click
June 6, 2008
If you are like a lot of companies dependent on client leads to keep afloat, you may be noticing a trend from some of the lead generation companies out there. Not only are the leads expensive, but they aren’t as strong as they used to be. We are hearing this again and again from our clients who are shifting their budgets to crank up the stronger quality pay per click search leads. Interestingly, one of the sources that lead generation companies use to develop leads is pay per click search... Read more »
The Importance Of Keywords In a Google Adwords Campaign
June 6, 2008
When you want to know some information online where do you go? Can you really find the website you are looking for? Will it come up just like that? How would you really know the URL address? Of course the obvious thing to do is to follow the majority lead and use the search engines. You will just enter a sentence or word and a number of websites will magically come up. In short the search engine will do all the legwork for you and find what you need. The words and sentences you used in the search... Read more »
