Why You’re Probably Mismanaging Your SEO and Online Ad Placements

There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their Internet marketing. A Horror Story The story is all too familiar and goes something like this: American Services Company is spending a good deal of money on Google AdWords and search engine optimization... Read more »

Why You’re Probably Mismanaging Your SEO and Online Ad Placements

There’s a silent, but growing, epidemic spreading across the Internet marketing community and corporate sales and marketing departments. It doesn’t affect everyone, but it tends to strike those very companies that cannot afford to be wasteful or make a lot mistakes when it comes to their Internet marketing. A Horror Story The story is all too familiar and goes something like this: American Services Company is spending a good deal of money on Google AdWords and search engine optimization... Read more »

How To Get The Most From Pay Per Click Marketing

Most people that have used the internet for a while and have a website will tell you that to get regular traffic quickly, pay per click is a tried and tested method. This is the system of choice owing to how successful it is compared to may other types currently available. If you haven’t tried this before but have considered using pay per click then you may have some questions which will need to be addressed. Essentially, when you decide that you want to try this kind of advertising, you will... Read more »

Tips for Better PPC Management

In recent years, one of the bigger changes in pay per click advertising has been the importance that the PPC engines put on Click Through Rates. How often and ad gets clicked is now a major part of the quality score algorithms of the PPC engines. Paying particular attention to these numbers and fine tuning them can help you rise up in the rankings, but also even lower your costs per click. Optimizing your Click Through Rates (CTRs) can be done in a variety of ways. We’ll touch on just a few... Read more »

Using Pay Per Click Marketing

The main benefit of pay per click marketing is how in a relatively short period of time, the amount of traffic a web site receives can be increased dramatically. For a while now, people have been using this technique as it is clear this type of marketing comes out far ahead of other methods of advertising. Many internet users will see the ads but don’t fully understand how pay per click works so below are listed a few hints to make this easier to grasp. The idea behind this is simple; you... Read more »

Is Your Telephone Crippling Your B2B Marketing ROI?

I was shocked at how such a simple oversight could be sabotaging my client’s sales efforts. Not only were they losing sales, they were actually paying hundreds of dollars to alienate EACH hot prospect. The CEO of an enterprise software company asked me to work directly with the VP of Marketing and take over their Google Adwords campaign management. They were routinely paying $35 to $65 per click in their highly-competitive niche. The objective was to optimize the campaign so as to get more... Read more »

The Secrets to Managing a Successful AdWords Campaign

I know, any old Joe can make and operate an ad campaign on AdWords. The real question is whether their campaign is being run successfully, do they have what they need to do that? What stands in the gulf betwixt an AdWords campaign and an AdWords campaign that is a success is dollars, too often it is hundreds of dollars. Ad campaigns that are not a success can burn through hundreds-of-dollars that might be used in other places. How, then, can you prevent your precious and hard earned advertising... Read more »

Using Targeting to Maximize Your Pay Per Click Performance

Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search is in what geographic markets to run your ads. Sometimes this is an easier decision than others. If you operate at a local level, and all of your customers are within your local market, then it makes no sense to advertise nationally. You will just waste your money. In this instance, it makes much more... Read more »

Pay Per Click Marketing - Why It Works For Companies

Most new companies today have intentions of getting their websites online and running perfectly as fast as they possibly can. They also want immediate web traffic so they can start to turn a profit in the least amount of time. One of the best ways to get immediate traffic is through PPC Marketing, or Pay Per Click Marketing. One thing that most people don’t realize is, there is a right and a wrong way to set up and execute a PPC campaign. If not carried out properly, you stand to lose... Read more »

Discovering Pay Per Click Advertising

Pay per click may sound quite strange to the uninitiated. However once you use this form of advertising you will find the name is actually very appropriate. Stop a moment and think of all the expenses that running a large search engine incurs. A few examples would be employees, website maintenance, and management. This is a 24/7 business, with support and tech staff having to be available around the clock. Running a business costs money, as nothing is free. Because of the cost of running a search... Read more »