Page Rank and Search Engine Ranking
June 27, 2008
Page Rank (PR) is a Google generated indicator, a number between 1 and 10, which shows how popular a webpage is; with 10 as extremely popular. Somehow PR’s measure of popularity has been wrongly interpreted as an absolute measure for Search Engine Ranking Positions (SERPs). However a high PR will not necessarily equal a high SERPs for your keywords. As has been discussed here earlier, SERP depends on relevance of a webpage to a particular search term or keyword. PR on the other hand depends... Read more »
How to Use Search Engine Synonyms to Your Advantage
June 27, 2008
Lately webmasters have noticed that some pages are appearing very high in Google SERP (Search Engine Ranking Pages) without even a single presence of the search term; albeit topically succinct. This is a significant departure from what is widely known that for a page to appear for the search term “Apple Computer”, the term should be used in the page fairly frequently. In fact this has been the basis of a SEO (Search Engine Optimization) tactic called Keyword Density. This then means that... Read more »
Discover What Is LSI And How It Affects Your Rankings
June 27, 2008
Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search? For example when you search for “Apple” the computer, how does the SE know not to give you pages about Apple juice or Apple farming? The solution that handles this is what is often referred to here as a SE algorithm. An algorithm is mathematical formula for solving complex problems. SE algo is the formula used by SEs to rank the pages contained in its index depending on the query. Years back... Read more »
The Skills That Training in SEM Will Inculcate in You
June 27, 2008
A great deal of research and analysis are done to make an effective Search Engine Marketing training program. A clear objective and the goal should be certain and all the measures to achieve them have to be taught. The marketers in this field should be knowledgeable and such programs really help the new comers to make a stand. They pick up the strategies sooner, they start understanding the needs and demands of clients properly and they get to know how to evaluate the process and take decisions accordingly.... Read more »
Search Engine Results & Traffic
June 26, 2008
Organic and Natural are two forms of traffic. It seems people don’t have a clear understanding as to what the differences are between natural and organic traffic. As for definitions and examples, Ill give you what I know about these sorts of traffic “patterns” if you will. Natural traffic is paid traffic. Paid gets broken down to various categories including banners, email marketing, search engine ads etc. Organic traffic gets broken down into multiple categories as well. ... Read more »
What Can SE Marketing and Optimization Services Do For Me?
June 26, 2008
Search engine marketing and optimization techniques can reward you in many different ways. Many people find out all too late that they didn’t need to spend hundreds of thousands of dollars on advertising, they could have just marketed and optimized their site correctly to begin with and they would have received numerous amounts of quality traffic. Some people spend $70k on up just to advertise ONE alone! Listen if your going to pay money and you want to pay someone to do something, pay them... Read more »
How Search Engines Help Your Local Business
June 25, 2008
The discussion of Search Engines (SE) may sound way off for a local offline business. Infact most will only consider a website if their business goes beyond the country’s borders and particularly if they are targeting markets overseas. This explains the content starved brochure like websites developed by most local companies and businesses. What is not commonly known is that SEs are advanced for local searches. This then means that one can search for information, products or services provided... Read more »
What Is Backlinking and How Do I Do It?
June 25, 2008
Anyone that owns a website knows that backlinking is one of the easiest and quickest ways to get traffic to your site and its another very important part in the SEO equation. Basically its a link back to one of your sites or pages. Its a very simple and easy project to accomplish. It also plays a large part in PR (page rank). Backlinking can be done in several ways but Im going to list one of the easiest ways in my opinion. This is done by going to a blog or a website with a comment area. And... Read more »
An Explanation on Marketing Costs
June 23, 2008
Depending on what your personal wants and needs are you can market your site from FREE to thousands of dollars or even more than that. In my opinion the phrase “you get what you pay for” doesn’t always work in this situation. There have been times where Ive done it for free and have gotten terrific results, and there are times I was wrangled into doing it because there was some sort of an “internet special” and I paid a few hundred for it and didn’t see any results.... Read more »
Search Engine Marketing - Campaign Six Things You Must Do
June 19, 2008
A search engine marketing consultant will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website. Search engine marketing services will focus upon certain areas of your website: your incoming links, the kind of content you have, and... Read more »
