Secrets of a Search Engine Coal Miner
June 13, 2008
My company is involved in the business of search engine marketing - high tech stuff involving computers, mathematics, and lots of analysis. But in many ways, I’m a lot like a coal miner. I am often put in the position of having to promote my client’s web site against much larger companies with much larger budgets. So I can’t just go out and bid for top positioning for the top keywords, or to spend my time optimizing the site for the same keywords a million other sites are already... Read more »
Lessons from the Presidential Primaries
June 13, 2008
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing: 1. Successful search engine marketing requires diligence. 2. You must make the most of the visits to your web site. For example, in the Democratic primaries, Barack Obama ran an ongoing paid search campaign so that his marketing message was constantly seen. Hillary Clinton, on the other hand, ran ads sporadically. Obama consistently collected names, email addresses, and... Read more »
4 Website Content Ideas
June 8, 2008
24 hours a day search engines scour the Internet looking for fresh content. Their job is to provide the most relevant content for their searchers, so that those people will not switch to another search engine. For this reason it is important that you keep your website or blog up to date. Let’s take a look at 4 website content ideas that can help you do this. 1. It is always a good idea to put together a targeted keyword list of some of the most relative words that people are searching that... Read more »
What Are Long Tail Keywords Phrases
June 7, 2008
Long tail keywords are a type of keyword phrase that has at leas three, and some times as many as five words in the phrase. Long tail keywords are used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly specific,... Read more »
What are Web Analytics
June 6, 2008
Search engine marketing and search engine optimization are great ways to drive traffic to your website. In fact, they are almost required in today’s marketplace to get any reliable traffic to your site. But how do you know if your search engine marketing and search engine optimization efforts are working? You need to use web analytics to find our for sure. Web analytics are analytic measurements of the amount of traffic that your website gets, where people go when they are on your website,... Read more »
Keyword Research - SEO Management Step One
June 6, 2008
Keyword research is a discipline embraced and used in SEO management by experts to allow them to determine which search terms people are searching on in the search engines. At its simplest level, this research is about studying the phrases that work for your audience and it is a real art. It is one of the most effective ways to identify niche markets that others have failed to recognize. Keyword research is very important so that the content of the pages are more attractive as much for the users... Read more »
What is Click Fraud
June 6, 2008
Click fraud is a risk that goes along with doing any kind of pay per click advertising as part of your Search Engine Marketing strategy. Pay per click advertising can help you be sure that you’re getting some kind of return on your advertising investment because you’re only paying when someone clicks on your ad and goes to your site but not everyone clicking on your ads is interested in your products or services. Click fraud is when someone that has no interest in your products or services... Read more »
Keyword Selection and Placement Tips
June 5, 2008
A big part of successful search engine marketing is search engine placement (where your web page fall in the search engine results). Keyword selection and placement is a major factor in on page Search engine optimization and search engine marketing but whenever new businesses are trying to get their web page noticed and show up higher in the search engine results pages they often focus just on what there site looks like instead of also utilizing SEO strategies help get there web site to come up... Read more »
The Top Traffic Generators In Internet Marketing History
June 5, 2008
The internet is a fabulous place to earn a new income. Creating an internet marketing business isn’t as difficult as you may have convinced yourself, you just need the proper knowledge and the proper resources in order to jump start your extraordinary internet marketing business. The absolute most important tool for all internet marketing businesses is traffic. You can have the best product or the best idea, but without traffic, your website is just a pretty display for you to look at. Generating... Read more »
Search Engine Results Page: How It Can Benefit Your Website
June 1, 2008
Search engines are the yellow pages of online business. You can pay to advertise your business through a pay-per-click campaign, or you can create an interesting, useful website that meets the needs of a targeted group of customers and then wait for the search engines and Internet to do the work for you. Serious business owners do both. Pay-Per-Click Advertising Pay-per click advertising is a great way for businesses to draw traffic and get their name known while they wait for search engines to find... Read more »
