What makes Good Search Engine Optimisation (SEO)
July 14, 2008
SEO or search engine optimisation is the main way in which a website creator can drive traffic towards their website. Traffic is especially welcome to a website if its main purpose is to sell certain products or services, as without traffic converting into customers the website will not make money for its owner. By using good SEO a website can experience high volumes of traffic and the more traffic it receives the more chances of visitors being converted to paying customers - which is the overall... Read more »
How To Increase Your Google Rank In 5 Simple Steps
July 14, 2008
Throughout this article im going to use some terminology you may not be familiar with. Inbound link - Theses are one way links coming into your website Outbound link - Theres are one way links that are leaving your website Cross Links - These are link exchanges, eg you link to site A and site A links back to you Page Rank or PR - This is on a scale of 1-10 and is how Google measures how important your website is SEO or Search engine optimization is key to driving traffic to your website from search... Read more »
Finding The Right Search Engine Optimisation Company
July 14, 2008
Search engine optimisation is a rapidly expanding industry sector as businesses realise the importance of being at the top of search engine rankings. But finding the right search engine optimisation company can be difficult; whilst there are many companies out there who pursue methods of optimisation that can be deemed ethical. Equally there are companies who are happy to utilise ‘black hat’ or unethical methods that will eventually lead to poor results. Firstly when looking for search... Read more »
Top Keyword Research Tool Online and How To Use It
July 12, 2008
Keyword research is such a vital aspect to your overall success online that it simply can’t be ignored. You need to be able to find good keywords to target, quickly and easily. There are many paid options out there for your keyword research, but I must say that the only keyword research tool that I use currently is a completely free tool from the most powerful search engine online, Google. That is right, I use the free Google Adwords Keyword Tool. The Google Adwords Keyword Tool is arguably... Read more »
How to Benefit from Hiring a Search Engine Optimization Firm
July 11, 2008
Before going into what a Search Engine Optimization firm does, let us first define what search engine optimization or SEO is. In ‘brick-and-mortar’ terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs.... Read more »
Organic Search Engine Optimization
July 11, 2008
Website optimization means building a website such that it will be found by various search engines, and designing each of the pages in a way that the website’s contents are thoroughly indexed and mapped to keywords that possible customers use when looking for services or products. Digital Impact, a company that helps qualified search engine advertisers, engages with Organic Search Engine Optimization (SEO), utilizing suitable and available techniques. The Organic SEO method is designed to... Read more »
SEO Tools: What’s Out There And What They Mean To You
July 10, 2008
If you want to make money online or if you even want to survive as an online business, you will find that the traffic from the search engines is not something that you can do without. When you take into account the fact that about 90% of all purchases made online are made directly after the use of a search engine, you can easily see that not using good SEO tools is detrimental to your business. Tools for search engine optimization are extremely important for online businesses and if you have any... Read more »
Solving The Problem Of Siloing A Website
July 9, 2008
For the last few weeks we have been sleeping, drinking and eating Silos and Latent Semantic Indexing (LSI). But before we can wrap up on his important technique of internet marketing it is prudent to consider it in a realistic context of Search Engine (SE) crawling. You could structure your website with the best of siloing CMS (Content Management System) and still not get the high SE Ranking Position anticipated. And this is not at all because the SEs do not find your website relevant to your optimized... Read more »
Unethical Search Engine Optimisation Tactics To Avoid
July 7, 2008
Before reading this article you must realise that the search engine optimisation tactics detailed below are regarded as black hat. By using them you run the risk of being de-listed from search engines and facing other penalties. Subsequently it is advisable to avoid these tactics at all costs, they are considered unethical for a reason and although they offer much, the eventual outcome will most probably be negative. Search engine optimisation has many different schools of thought, there are those... Read more »
Is Search Engine Optimization A Form Of Internet Marketing?
July 7, 2008
Search engine optimization is internet marketing! Search engine optimization also known as SEO is one of the most effective things that you can do on the internet to increase your web traffic and get more potential customers or clients. Optimizing your website for the search engines is how to move your site up in the organic search engine rankings. The higher you are in the rankings, the more traffic you will receive. SEO is not rocket science, but it is a time consuming, ongoing process. Unless... Read more »
