Key To List Building

Why building your list is without a doubt the most profitable use of your online time and why it is absolutely critical to your success. When building a list, always give before you attempt to receive. While this applies to Internet marketing in general, it is especially true in list building. If you do not freely give powerful advice, software, and information to your list members when you first begin building your list, you really cannot expect them in turn to be willing to shell out money when... Read more »

Top 10 Reasons To Use Email Marketing

Ask any marketing expert and they’ll tell you “the money’s in the list”. Email is a powerful and easy way to build a list and communicate your marketing messages to leads and customers. Here are the top 10 reasons to use email marketing. 1. Email marketing is virtually free. Email is truly unique in it’s ability to put your marketing message in front of thousands of potential customers at virtually no cost. This means that virtually 100% of revenue generated from email... Read more »

Increase Open Rates: Be Direct With Busy Readers

On-line marketer, ProspectZone, increased open rates by 28% and click-throughs by 53% in a recent split-test. What can you learn from their results? First, some background: ProspectZone sells sales leads to busy health insurance sales people. They had experienced an average 34.8% open rate for their email campaigns. However, considering their product is the life blood of the insurance industry, they really believed their conversion rates should have been better. So they designed an A/B split test... Read more »

Time to Plan for Your 2008 Email Success

October is generally the time I like to get ready for the next year. And in order to plan for 2008, it’s imperative to evaluate 2007. Here is the straightforward assessment I use to critique my email marketing campaign for the year. I suggest you apply this evaluation to your own campaign as you put your 2008 email marketing plan together. Simply ask yourself the following questions: 1. What was the overall goal of my email marketing campaign? Was I trying to generate more leads, make more... Read more »

Top 10 Tips For Designing Your Holiday Email Campaign

If you haven’t started planning your holiday email campaign yet, what are you waiting for? Your competitors have had their plans in the works for weeks now. Here are a few ideas to help get you started: 1. Plan to start sending your campaign at the beginning of November if you want to capture early holiday sales. 2. Send your email consistently and often but keep an eye out for list fatigue. There is a lot of extra competition at this time of year, and a lot more clutter in the in-box, so you... Read more »

53% of Your Email Subject Lines Are Probably Broken

Do you realize that 53% of your email subject lines are probably broken? According to a recent study by Pivotal Veracity, that’s how many email subject lines don’t display as the sender had intended. And, if you are doing your own email marketing, there is a very good chance that your own subject lines are among those that don’t display properly. I’m sure you’ve seen something similar to this in your in-box: Subject: {FirstName}, Here%?s Your Daily News^”=? Suspicious... Read more »

The Advantages Of Autoresponders

There are many effective tools and resources available on the internet today that can greatly impact the marketing strategies of numerous businesses in a positive way. One of these tools includes the ever-popular autoresponder. Most successful businesses use an autoresponder in conjunction with other tools and resources to maximize the potential of their other marketing strategies. In this article, we will review the autoresponder and the many advantages of implementing an autoresponder in your marketing... Read more »

Email Marketing Exposed

Email marketing is an extremely popular form of direct marketing that many businesses implement the use of in their advertising campaigns. The intent and purpose of email marketing is to provide solutions to the recipients of the marketing information with the ultimate goal of selling certain goods and/or services. Businesses will create a detailed email that provides relevant information regarding the products that they specialize in. They aim to help the basic consumer make a well-informed purchase.... Read more »