Five Ways Blogging Can Help You Grow Your Business

Blogging is one of the best ways to reach new clients and prospective customers as well as maintain your existing readers and clientele. Blogs provide continuously fresh content that attracts new readers on a regular basis and are often much easier to locate in search engines than traditional websites. There are many, many ways blogging can help you expand your business and build a loyal customer base. Today, I will share five of the most beneficial. Blogging gives you an outlet to share useful... Read more »

The Importance of Using Ezines as a Marketing Tool

Solo Entrepreneurs and Coaches are often stumped when it comes to marketing their business online. They want to build a relationship with prospects in the hopes that they eventually become regular customers. They also need a tool that requires little if any technical expertise, and is cheap, reliable and fast. One of the best ways to solve this problem is to build that relationship with the list by sending them a regular Ezine. An ezine is a fancy term for an email newsletter. You are probably already... Read more »

Are There Any Major Benefits To E-Zine Article Writing?

The initial major benefit of E-zine article writing is you’ll brand your web site, business and yourself by this method. You should always include your name, your credentials, business name, a relevant keyword link to your web site and and your email address in the resource box. E-zine writers tend to become known as the expert on the topics they write about. This will give you a reputation and your business gains extra credibility which will help you sell more products than your competition.... Read more »

Top 3 Ways MySpace Bands and Artists Use Email Marketing Programs

MySpace has become the platform for all sectors of the entertainment industry to reach out and promote their talents. Many artists are now searching for new ways to contact their fans. One of the dominating tactics employed by the entertainment industry for both those starting out on MySpace and well established users is the use of email marketing programs. Conventional paper flyers have been the preferred method for ’spreading the word’ in years past, but many things have changed. Email... Read more »

Using E-zine Advertising To Generate Tons Of Laser Targeted Free Traffic

E-zine advertising is one of the most cost effective ways to drive massive amount of traffic to your website. E-zines are one of the things that the Internet has provided for just ordinary people that the print media never did get right. Today magazines that you buy (if you do) at your local news stand are mostly filled with full page advertisements for products that you could care less about and that have no bearing on your life or your wants or needs… they are just advertisements. If you... Read more »

Advertise in Smaller Ezines: The “Think Small” Method of Getting More Sales

Bigger is better, at least that’s what we’ve all been ttold. You want to generate the greatest amounts of sales, by generating the largest amount of traffic which is done by advertising in ezines with a large subscriber base– a formula for success, or maybe not. Advertising in smaller ezines and thinking small can be very powerful. An ezine with 10,000 subscribers or less (10,000 is considered small in the net marketing game) can prove to be very effective. Allow me to point... Read more »

Do Your Readers See What You See?

You’ve set up a beautiful email campaign. Your copy is tight, your graphics are eye-catching, you are just sure the click-through rate will be more than respectable. But are you sure your readers are seeing what you see? In a recent survey by Epsilon, 48 percent of respondents said that the images in their email clients are “sometimes or always” turned off. Experts expect this number to increase in 2008, as fears of viruses and spyware increase. And, with email clients and platforms... Read more »

How to Gain the Trust of Your Prospects

To succeed in business, you need to be able to deliver your knowledge and help your customers trust you as an expert. So you need to overcome the skeptical nature of your prospects. You can do that in three ways: 1. Information Products As an expert, you want to make yourself the focal point for finding information on the subject you specialize in. People learn in a variety of ways, so you want to provide a variety of information products to enhance your reputation as an expert. Some ideas include... Read more »

Email Marketing - Corregistration and Product Giveaways

These days one of the most powerful ways to build your opt in list is to use co-registration and product giveaways. This is a great way to build your list fast and uses other leverage techniques that can save you time and money. However, there are some disadvantages to using these techniques. 1 - The person signing up for your list is also signing up for someone else’s who is most likely in direct competition with you. Keep in mind that when they are sending out information on products and... Read more »

How To Keep Your Opt-in Email List Subscribers Happy

Have you ever wondered why so many of your reader unsubscriber from you opt-in email list? After speaking with many satisfied opt-in list subscribers, I have come to realize that what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. Here are some tips that will help you keep your subscribers: 1) Try to keep all of your promotional materials original, creative and light. Many people are stressed out getting stuffy business proposals.... Read more »