Slashing Your Cost: How to Lower Your Advertising Expenses?

I’ve met a number of businesses that advertise both online and offline and most of the time I ask a simple question, “What return of investment do you receive as a result of your investment?” In most cases I get an answer equivalent to that of a blank stare often it is a blank stare. I have to shake my head, though usually I want to shake them and scream “Why aren’t you testing!” How much money are you burning by investing on an ad and not even knowing what the... Read more »

PR5 in 12 Weeks-Diary of a Beginner

I hope the title grabbed your attention. This is a true story, but to get the sceptics from clicking off or deleting this article, I will start with some provable facts that you can verify at the click of the mouse. The website I own with my wife is called amlaspain. It is a Spanish property portal website for real estate agents in Spain. The launch date is stated on the homepage. As our first website experiment we had planned the marketing angles, designs etc for about a year leading up to the launch,... Read more »

PR5 in 12 Weeks-Diary of a Beginner. Week 2

In hindsight, the best analogy I can think of, to becoming proficient in Search Engine Optimization is learning to snow-ski. If you are young enough, fit enough and have a modicum of co-ordination, you should be able to master the slopes to a reasonable level in about 12 weeks. For most of us, of course, this process normally takes place over several years as we fit in a week here, a week-end there. What I remember most though, (and this is the bit that is relevant!), is that when you first start... Read more »

Your Nesletter Will Explode Your Business

Printed newsletters are a really easy way to contact your prospective and current customers. They can even increase your sales while reducing advertising costs. Research shows newsletters get four times the readership of adverts or brochures, and customers are seven times more likely to buy from you than an average member of the public. A good newsletter can improve name recognition and brand awareness, establish your authority in your field, and differentiate your business from the competition.... Read more »

What Type Of Internet Sales Model Will Give You The Most Profits?

The controversy over a functional sales model has been raging for years. Well before the online information age, and probably well after those who read this have retired from marketing. There are two basic situations and some variations. Some people have been able to merge these models to some degree but you’ll find customers get confused when the merger is complete. You’ll lose more customers if you try to maintain both models with the same list. In the first situation you have what... Read more »

Affiliate Marketers: How To Leverage Ezine Advertising For Big Profits

If you’re ever bored and want to stir up some trouble, go to an Internet marketing forum and post a question asking how well E-zine advertising fares in comparison to other marketing methods. The answers you get are likely to be diametrically opposed. This is not only because each marketer has his own product to sell and it is in his best interest to justify the purpose of that product, but it is also because there has been a genuine debate raging for the past few years about the effectiveness... Read more »

How To Cash In With Private Label Articles

Not a lot of people know about the PLR articles, much less why they should pay attention to them. Give yourself the edge and find out why you should know all you can about PLR and how you can profit from them in the most efficient and effective way possible. 1. Saves time and effort. You probably already know how much work and time it will take to write an article. On average, a single 700-word article will take about two hours to compose from scratch. If your intention is to create a website with... Read more »

How To Take Full Advantage Of Ezine Advertising!

If you are just starting your online business then ezine advertising could be the most cost effective way of beginning your marketing campaign. Why? It makes it easier to reach targeted prospects. It gets results fast. It gives you the opportunity to test the effectiveness of your ads. It allows you to calculate your return on investment. Before advertising in an ezine it is important to know what kind of subscribers they target, the content and what is the number of ads per ezine. There are many... Read more »

How To Create Solo Ads That Pull

Newsletter advertising can be an inexpensive and effective marketing tool provided you follow some very basic rules to get the most for your money. There are four basic considerations you must have prepared in advance. Choosing The Newsletter, Publication, or E-zine For Your Advertisement. You want what is called a target audience. In other words, start by describing the kind of people who would be most interested in your ad. Ask yourself as many questions as you feel are necessary to help you get... Read more »

How to Use Click Trust to Turn Clicks into Customers

Are you one of those online marketers that are scratching your head because you cannot understand why you have such a large readership of your blog or newszines etc. yet you have a very low click through rate on your links? Usually this means your sales are very low as well. There is a very successful concept called “click trust” that will help you to increase your clicks and to increase your sales! No one is talking about click trust; none of the big marketers are producing reports... Read more »