Sound Branding - Create a Sonic Logo

Sonic logos are between 3 and 7 seconds long and are basically short jingles used for brand development. Basically these logos use sound to convey the values and personality of a particular brand. Corporations and businesses pay to create sonic logos in order to make the public aware of their brand and they apply these sound identities across many different touchpoints including television, mobile technology, radio, and the internet. Other elements to consider when designing a sonic logo occur before any actual musicianship or sound recording. The history... Read more »

Brand Marketing Can Put You on Top of the Competition

Brand marketing is the process of ascertaining, developing, and finally bringing a company’s image to the marketplace. It is important to know who will represent your target market. You want to know their age, gender, and location. You also want to know the potential consumer’s spending habits, and if your target market shows brand loyalty or if they can be swayed to another brand by a promotion or special offer. How to Develop a Unique Brand Always ask yourself what your brand can provide that no other brand can. Concentrate on your strengths. Remember... Read more »

Why a Compelling Press Release is Your Company’s Best Friend

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn’t provide the credibility that PR can. Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, “For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver’s seat and should lead and direct a marketing program.” A smart way to apply Ries’s advice is to secure valuable publicity for your company by appearing as a guest on talk radio. It’s a great vehicle for speaking... Read more »

Brand Building For Your Small Business

To a small business name recognition can mean everything. Often small businesses are built by word of mouth and some business cards but so much more can be done to help your business grow. You need to develop your small businesses image. It needs to become a brand. Even if your company only serves your local market you can still build up its brand name. So what exactly is branding? Branding is the process of creating a clear, consistent message about your company or product. Branding is about developing an image for your business.... Read more »

Profit Building Strategies: Burn Your Brand Into Their Consciousness

Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression. Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you? The Solution: Burn Your Brand Into Their Consciousness When you talk about branding, it is important to look at some of the “big guys″... Read more »

The Importance of Keeping Your Online Brand Consistent

Your brand identity is how you see yourself. Your brand perception is how others see you. If you want your brand strategy to be successful, you need to ensure your brand message is consistent. Your online brand includes a lot more than just your website and logo. It also often includes you and how you behave, your personality and writing style as well as the personality of any community elements within your site will affect your brand. The brand perception you are trying to create will depend upon the subject matter of your site. For example, a site about insurance will probably aim to come across as professional and serious. Therefore you will want your brand to reflect these attributes. You will need to adopt a serious... Read more »

How To Brand Your Business Effectively

In today’s image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success. Walk down any high street and take note of ten household brands. What style have they chosen for their logos? What image does the logo project? Your business may never need to appear on the high street, but imagine if your brand is eventually just as powerful and recognisable to the casual onlooker. Creating a logo and a name for a business are closely connected and should really be decided upon at the same... Read more »

Hiring A Marketing Company

Choosing the right marketing company can be a daunting task. The problem with the selection process is that every branding, advertising and graphic design company says they are a marketing agency. This of course is not the case. To be a true marketing company they must focus on one thing. Marketing. Marketing is not about media buys, logo designs and direct mail. It is about developing your clients brand and positioning in the market place. Inherently that is where advertising agencies, and graphic design firms fall flat on their face. A marketing company should be about long term strategic thinking concerning their clients brand.... Read more »

Hiring A Branding Agency

Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company. This of course is not the case. To be a true branding agency a company must focus on one thing. Branding. Branding is not about media buys, logo designs and direct mail. It is about developing your clients brand identity and positioning in the market place. Inherently that is where advertising agencies, marketing companies and graphic design firms fall flat on their face. A branding agency should be about long term strategic thinking concerning their clients brand. Some of the strategies... Read more »

Network Marketing Keys To Success

Location, location, location is what they say in real estate. When it comes to home based programs, it is all about marketing, marketing, marketing. When you have a large budget to market with, it is very easy to drive traffic to your website. But many people that jump into network marketing do not have much money at all. Free marketing is where it’s at. The way most people find success is not by joining a specific home based program, it’s by working with a group of successful people that have a proven marketing system that you... Read more »