A Refreshing Alternative To Advertising And Cold Call Selling

Years ago I shared a very small office with a man simply know as “The Jeffrey.” He agreed to share the office with me because neither of us could afford the rent on our own. He was a telecommunication consultant and I was a customer service trainer. Even though we were very good at what we did, neither of us knew how to generate new business without spending money on advertising or making sales calls. Unfortunately, those things didn’t really work for us either. Jeffrey was an... Read more »

The 6 C’s of Marketing Unleashed

We have all learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s, however, is a not a concept that replaces the 4′Ps; rather, it just expands on the promotion element and provides a more granular look at consumer marketing. CUSTOMER In this day and age, a company’s marketing strategy needs to be customer focused. It’s... Read more »

The Power Of Brandable E-Books

A quick background to brandable e-books for all of you unfamiliar with the term. Brandable e-Books are e-Books that allow you to brand the product with your own affiliate links. So for example, you could have an e-book that is about creating your own software product, and at the end of the book there could be a link to some related software. A brandable e-Book would allow you to encode the link to the product so that if someone purchased, you would get a commission for the sale. Not bad considering... Read more »

Golf Tips for Driving Longer

You are a frustrated golfer. You cannot seem to get a long drive on your shot. You have consulted numerous golfing magazines, sports shop pros, and even the book Golfing for Dummies. As embarrassing as that was, it didn’t even work. In fact, nothing seems to work. What should you do? Don’t fret. Improving your drive isn’t the most complicated thing on earth to achieve, although at times it may feel that way. There are basically four things that you can do to make yourself a better... Read more »

The Promise: Developing Your Company’s Brand Message

The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of your brand message. It’s the promise of what a consumer will encounter when dealing with your company. Create a compelling message, and you will entice potential customers to dig deeper and explore what your company has to offer. How to Develop a Strong Brand Message Begin by identifying your... Read more »

The Four Shifts In Marketing Caused By The Internet

No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge that I am ahead. Let me repeat. I am ahead. And for all those still in the ad agency world I just want to say, I am ahead. Why? How? My company has pioneered an Internet Marketing strategy,... Read more »

Marketing’s #1 Rule

You can choose to read about all the marketing tactics you’d like, but the first step in a healthy business is the planning part of marketing. It’s so easy to get caught up in the “marketing event of the week”. But this isn’t how effective marketing is carried out. I used to work for an advertising company (imagine that!) who reacted to the latest marketing technique. One such technique at the time was email marketing. The results were spotty at best not necessary... Read more »

Be Different or Be Extinct

We go about running our businesses 24 by 7. We handle all of the customer issues, we make sure the numbers are right, we coordinate all of our resources. If there’s one thing we forget to do though is let the world know how uniquely we do things. I think the reason for this is because we get so involved in the business. The bottom line is this-because we don’t communicate how we’re different, consumers assume that you’re like everyone else. In the marketplace, people generally... Read more »