Promotional Gifts - Using Promotional Items as Corporate Gifts

Promotional items are great when it comes to using them as corporate gifts for your business. It is one of the most popular ways to promote your company and the products or services that you are offering. This is so popular because it acts as a medium for you to place your company name and sales message to anyone without directly giving away your products or services for free. Some examples of promotional items are office supplies, mugs, key chains, bookmarks, apparels, sports gears and so on. Promotional... Read more »

Corporate Gifts - Great Ideas For Corporate Gifts

Why do you need to send corporate gifts to your clients? Is it for marketing purpose or to build a better rapport with your big clients? These are probably some important questions that you need to ask yourself before deciding on what items to give away. If the main reason to send out corporate gift is for marketing purpose, you need to be extremely cautious on the gifts that you are going to give away. Any mistake done can largely affect your company branding, as well as the relationship that you... Read more »

Finding Your Niche: The Power of PR

Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? Let’s let Marsha Friedman, CEO of EMSI (Event Management Services Incorporated) explain: “It’s non-paid communication to promote your company in a positive light using... Read more »

How Can You Lure Consumers Into Loving Your Brand?

Our starting point is to be clear as to what we mean by “love for a brand”. The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Consumers love the M&M chocolate candies, buying at IKEA,... Read more »

Are You New to the World of Radio? Then You Need to Read This!

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong! If we use the 1990’s as a reference point (and all of you radio pros from that era will back me up on this) the landscape of talk radio... Read more »

Keys to Choosing A Business Name For A Business Start-Up

Business names are like noses. Everyone has one but not all of them are that pretty. LOL The fact is this… the way you present yourself with your business name will make the difference in how successful you are, with all other things being equal. The Search For A Business Name You may ask yourself, what is in a name anyway? Well, truthfully, in reality, there isn’t a lot. If you think about it, a business is a still backed by the same people off the same services if they are called... Read more »

Want to Know How to Use the Power of Publicity to Your Company’s Advantage?

With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers. Every month hundreds of thousands of new companies with stacks of new products and services flood media channels, so it’s imperative to find new ways for your products to be noticed and stand out in such a crowded marketplace. Besides the obvious... Read more »

Simple & Easy Media Tips to Giving Good Interviews

Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio, TV news shows and/or gain editorial coverage in print which will enable you to get the word out to thousands (and possibly millions) of consumers. From my experience, here are some tips that will help anyone get... Read more »

Advantages Of a Database Over a List

What kind of information should you seek from your sales prospects? Most marketers lay out lead capture pages but only capture a first name and an email address. At best, they may get a last name (if it’s isn’t bogus). This is what Internet marketers call their “list” and it applies to over 95% of all marketers online. A list of this nature is only good for a single type of campaign; namely, an email campaign. While this works to a degree and has it’s uses, it is prohibitive... Read more »

Branding Efforts Drive Sales When Combined with Direct Response

The term “Branding” has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was used to identify beer served at certain pubs, with a small symbol on the door that was also used on the beer’s label. Brands can be a symbol, a word, a name, even a graphic element (think the Nike swoosh), but... Read more »