Branding Agency Strategies

Hiring a firm to help you with your branding is imperative to your company’s success. Choosing the right branding agency is equally important. There are so many decisions to make and considerations so tread water lightly. Here are some things to consider when selecting a branding company. There is one important decision you will have to make and that is developing your brand identity. It is by far the most crucial decision you will make. Your brand identity is how you want to be perceived in... Read more »

Branding Agency Benefits

Are you tired of Ad agencies and graphic design firms taking your money with little to no return or long term affects? Have you considered hiring a real branding agency. A true branding company will provide a lot more than a traditional ad agency or graphic design firm for sure. Let us talk about what a branding agency can do and the long term results you could receive from them. First off a real branding firm will evaluate not only your external branding and marketing efforts but also your internal... Read more »

It’s All About Marketing

Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 and The Indie Contact Guide - it’s companion book.). You have to decide whether you are going to local... Read more »

Branding Or Marketing? Same Or Different?

While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same. There are several brand tools that can also fall into the marketing category. This is what makes the two concepts so closely related, but at the same time so much different. Brand tools can consist of several different components, all of which are useful. Brand tools such as positioning, or... Read more »

Maximum Impact Media Advertising

If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. TV, radio and newspaper are still considered the major media for effective marketing off-line. However, a lot has changed with these top three marketing vehicles in the past 15 years. In this article some critical changes are revealed that have occurred and how you can get the maximum impact for your advertising dollar. Television is primarily an entertainment... Read more »

Build Your Brand Without Busting Your Budget

Coke. Pepsi. Adidas. Nike. Levi’s. You. You? Yes, you. For the home-based business owner, establishing a brand is key to success. Powerhouse corporations spend millions of dollars establishing their brands in the hearts and minds of their target audience. However, for most small business owners, buying a commercial during the Super Bowl is simply not in the budget. It’s not in mine, anyway. So what can small business owners do to establish their credibility and become known in the hearts... Read more »

International Brand Naming And How Words Can Hurt You

It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”. In today’s international marketplace, getting names right is vital. Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets. We’ve all seen middle aged marketing executives embarrass themselves when trying to appear trendy to the youth market but things get even worse when... Read more »

Identity Theft: Count the ways

I received an e-mail message from “Paypal” not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn’t. One of the sentences in the e-mail read: “Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended.” That didn’t sound like the PayPal I’ve been doing business with for several years. The grammar of “your account might get temporarily... Read more »

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? The way they work is that you earn credits by surfing other peoples websites. Your earned credits are then used to show other people your website. To join, you need to submit your name, email and website. Your website will then go into rotation with the other websites that have registered with that particular traffic exchange. When... Read more »

How Many Business Cards Do You Give Out Daily?

A business card represents you and your business. They are for promoting and marketing your business. So, do you have a business card? If not, then get one! How can you use your business cards to advertise your business? 1. Get a removable adhesive glue stick and swipe the back of your business cards. You can then post them in gas stations, restrooms, on payphones, Atm machines, and gyms, magazines in waiting rooms, grocery store bulletin boards and laundry mats. You can also stick them up at the... Read more »