Real Estate Post Card Marketing; Million Dollar Mailings

Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that’s what I thought! Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices. I like marketing real estate with... Read more »

Choosing The Right Marketing Company

Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average marketers view let alone their ability to control it. Promotional marketing is generally seen as the tail... Read more »

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct marketing solutions firms that are being formed every year. A simple internet search will give you results for thousands of direct mail marketing firms. After checking out... Read more »

How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2

In my last article I gave you a template for hooking the reader  Read More →

Do You Know How To Make Direct Marketing Work For You?

It’s tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger to sales. How do you go about it? You need lists. Maybe you already have one. Use it as a first phase to tell your customers about what you have... Read more »

Are You Making These Direct Mail Mistakes, 6 Direct Mail Tips

Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is “played” so that you maximize your chances of winning and reducing your chances of throwing money out the window. Each right move helps you increase your response rates and your return on investment. Mistakes, on the other hand will cost you responses... Read more »

US Postal Service…Your Marketing Buddy

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other than a highly reliable and valuable strategic business partner. After all, they help to deliver your message to a targeted group of prospects in an inexpensive way. And these prospects will buy depending upon... Read more »

Using ‘Guarantees’ in Your Sales Letters to Increase Sales

Imagine that you’re someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the product’s arrival or to speak with a representative about using the service. Finally, the product arrives, or you’re used up your service hours and you have not reaped any of the benefits touted in the flashy sales letter. Even worse, the product you purchased was broken or not satisfactory... Read more »