Small Business Marketing on a Budget - Easy Technique for Growing Your Customer Base

Hopefully, you’re aware of the value of giving something away for free in order to grow your customer base. When using this tactic, it’s good to know the lifetime value of your clients so you can determine how much, monetarily, you can afford to give away for free. More than likely, that the lifetime value would be higher if you knew each customer would refer other new customers to you. And that brings us right to our simple technique for increasing your customer base and growing your... Read more »

One More Tactic For Increasing Your Customer Base on a Budget

Small business owners often struggle to grow their customer base. They’re caught between the time and expense involved in traditional advertising, and limited marketing budgets. However, there are four extremely powerful and practically free marketing tools that we all have at our disposal, but we often over look. Three easy techniques that can be used for growing small businesses on a budget include: 1. giving something away for free 2. creating a surefire referral system 3. taking advantage... Read more »

Using Telemarketing To Increase Revenue

Many companies are using telemarketing to increase revenue and reduce cost. Effective and efficient telemarketing saves time, money and effort for both the companies and their customers. There are a few ways to contact and sell to customers: 1. Get them to visit your office or retail store 2. Sell your products over the Internet 3. Send catalogs or brochures using email, fax or mail 4. Visit the prospect 5. Call the prospect on the telephone The telephone is one of the easiest and least expensive... Read more »

Lead Generation And Buying Leads

Let’s start with a short definition of what lead generation really is. Lead generation is a marketing term that refers to the creation or generation of prospecting consumer interest or inquiry into a business’ products or services. So this means that every conceivable business would participate in some form of lead generation. After all, businesses must make sales to stay in business so they are always looking for leads/customers. Since lead generation is such a broad subject, we will... Read more »

Discover The Amazing Profit Pulling Power Of Marketing With Audio

Audio is a great tool for your lead generation and relationship building, and it also makes a relatively easy-to-produce info-product that you can use to generate revenue. If you have a service business, especially any service that is very personal or intimate, or if it’s very important that your prospects trust you and really feel comfortable with you before they would consider becoming your client, then audio would be a great asset to your marketing mix. Audio adds the human factor to your... Read more »