Book Publicity - 10 Ways to Find the Best Publicist to Promote Your New Book
June 6, 2008
It’s hard to say it any better: Publicity is the voice of visibility.” This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a publicist that best fits you and your book? Here are ten awesome tips to find the best publicist for your book. 1. Find a publicist that works in your genre. So, if your book is religious, find a firm that... Read more »
Don’t Make the Mistake of Overlooking Small Talk Radio Stations During Your PR Campaign
June 6, 2008
Talk radio interviews aren’t what they used to be. In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. In the current market, without a stellar name, a handful of interviews won’t set your sales afire. The reasons are two-fold. First, there just aren’t as... Read more »
You Need Publicity for Your Book? Where Do You Start and What Do You Look For?
June 6, 2008
Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive. You know you have to alert the public about your book, but you may not have any idea how to get started. I have been doing book public relations for twenty years and have a really good idea of generating media attention for our authors books. As many bestselling authors will tell... Read more »
Talk Radio Public Relations: Every Station Counts!
June 6, 2008
Interviews on talk radio aren’t what they used to be. Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. In the current market, without a stellar name, a handful of interviews won’t set your sales afire. The main question is: why? There are two reasons for this. First, there just aren’t... Read more »
Want to Know How to Get PR?
June 6, 2008
Who doesn’t want to sell more products and increase profits? That’s what the world of business is all about! But if you want to sell, sell, sell, you need to first public relations, public relations, public relations! public relations is a terrific way to give your products the national or local exposure that it deserves. An absolutely terrific way of getting public relations is by using print. The biggest misconception is that a simple press release will get you guaranteed exposure... Read more »
6 Effective Ways to Generate PR for You and Your Business
June 6, 2008
Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The best ways to get the most bang out of your PR strategy is to: *Appearing as a guest on tv or radio OR *Being featured in a newspaper or magazine The only costs that you encounter when using PR is the ones that result from using a firm (please check out our 2 Part Series ‘How to Choose the Right PR... Read more »
Taking Your Campaign on the Road: Five Author Tour Tips Serious Writers Need to Know
June 2, 2008
In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author left that city, residents knew his or her name and the name of their newly-released... Read more »
Do You Know What is Missing From Your Public Relations Plan?
June 2, 2008
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? Presenting yourself to the media in a way that immediately grabs and holds their interest in your topic.” It “positions” your topic with other similar topics in the... Read more »
What is the Missing Link in Your Publicity Plan?
June 2, 2008
It seems that the missing thing in many people’s pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. It “positions” your topic with other similar topics in the news so that... Read more »
Using PR and Your Media Niche to Make Your Business a Success
June 2, 2008
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals. When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it out to the print media and wait for success. But when the requests DON’T come in, maybe you would make a couple of call to the newsroom with little to no success. “Taking... Read more »
