Get Valuable PR in Your Hometown Using the Media
June 2, 2008
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! While national media exposure... Read more »
Finding Your Media Niche
June 2, 2008
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and public relations tactics that you employ. When it comes to public relations though, most people who are new at the game believe all you need to do is knock out a press release and wait for the requests to pour in. Then, when the phone doesn’t ring, they might make a follow-up phone call or two to the newsroom!only... Read more »
How to Discover Your ‘Media Niche’ and Use Targeted Publicity to Build Your Business
June 2, 2008
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it out to the print media and wait for success. Then, when the phone doesn’t ring, they might make a follow-up phone call or two to the newsroom!only to learn that no one’s... Read more »
9 Reasons Why Talk Radio is the Best Promotion for Your Product and Service!
May 30, 2008
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true - but let me give you ten to start with: 1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile who’s... Read more »
9 Reasons Why Talk Radio is the Best Promotion for Your Book!
May 30, 2008
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is - talk radio may honestly be one of the best-kept marketing secrets there is. There are many reasons why this is true - but let me give you ten to start with: 1. THE RIGHT DEMOGRAPHICS. Every year Talkers Magazine does a research project to profile... Read more »
Two Terrific Publicity Tricks That Will Help You Promote Your Product More Effectively
May 30, 2008
You know how hard it is to develop a product. It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor. That’s okay. Nothing good comes easy. And there’s no question that you’re wonderfully suited for this kind of labor, right? But the challenge comes shortly after you finish laboring on your masterpiece. What do I mean? You’ve got to jump into the promotional trenches... Read more »
How to Fix a Broken Public Relations Campaign
May 30, 2008
There are 6 little known facts about profitable positioning. What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although positioning has been used by Madison Avenue, there is still little understanding of this concept beyond... Read more »
How to Get Local Media Interested in Your Book
May 30, 2008
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level! While national media exposure for you and your... Read more »
How to Fix a Broken Publicity Campaign
May 30, 2008
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although positioning has been used by Madison Avenue, there is still little understanding of this concept beyond that world. If used correctly it can put a derailed campaign... Read more »
The Advantage of Hiring a Publicity Firm
May 30, 2008
You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. There are publicity... Read more »
