How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business
April 6, 2008
Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe they can write a press release, send it to a radio or TV station or local newspaper, then just sit back and wait for the calls. Then, when the phone doesn’t ring, they might make a follow-up phone call or... Read more »
Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
April 6, 2008
Talk radio interviews aren’t what they used to be. In the “golden days,” the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off a couple of those interviews and sales would instantly hit “turbo.” Sadly, those days are gone. Unless an author is a truly big name nowadays, the chances of hitting pay-dirt with just a couple of big radio interviews are history. The reasons are two-fold. First, there... Read more »
Tips on Pitching to the Media
April 2, 2008
So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure! By now you have probably sat down and looked at your topic, have fully developed your message and are confident and ready to start getting yourself out there. ... Read more »
Obtain Public Relations in Newspapers and Magazines: 5 Reasons Why You Should Do It!
April 2, 2008
Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. While many companies turn to advertising (a costly road to go down) many overlook the power (and more cost effective nature) of Public Relations and especially the power of newspaper and magazine PR. Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and... Read more »
6 Reasons to Be Interviewed on Talk Radio Shows
April 2, 2008
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent... Read more »
Do You Want to Get PR for Your Company? The Power of Talk Radio!
April 2, 2008
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent... Read more »
Want to Get Your Company on TV? Read On…
April 2, 2008
It has become more competitive than ever in today’s current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? The answer is by harnessing the power of public relations. PR can help you educate consumers nationally and locally about your company, product and service through media exposure on television, talk radio... Read more »
Want to Get National or Local PR? Try Newspapers and Magazines
April 2, 2008
Every company would like to sell more units and increase profits; after all, that’s the nature of business! But if you want to sell, sell, sell, you need to first PR, PR, PR! Public relations is a cost-effective way to give you company, product or service the national or local media attention that it deserves. One of the most popular PR mediums is print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. The problem is that if the publication... Read more »
Need PR? Ten Tips to Choosing the Right Public Relations Firm
April 2, 2008
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? Here are 10 tips on how to choose the... Read more »
5 More Tips to Finding the Perfect PR Firm
April 2, 2008
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of public relations firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? In the last part of the... Read more »
