5 Tips to Choosing a Public Relations Firm

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm. What can make this decision difficult is that there are so many different kinds of PR firms out there. Some are local, some national. Some retainer based, some project based. So how do you know which PR firm will be the best fit for your objectives? Here are 5 tips on how to choose the RIGHT... Read more »

Hotels: The Good, The Bad and The Ugly

With millions of hotels around the world, the hotel industry is certainly very competitive. There are hotels charging thousands of pounds per person, per night - catering purely for the rich, famous and lavish. Yet on the complete opposite end dof the spectrum, there are 100% eco friendly hotels, built towering up in trees, relying on nature to provide everything needed. All sorts of hotels can be hugely successful in their own right, constantly booked up and praised by all. However for every successful... Read more »

Writing Press Releases Made Easy

Press releases are a great way to draw extra attention to your business and create a bit of a buzz around new events and products. However, if poorly written, your press release will never be picked up by the media and your great news, even if newsworthy, won’t see the light of day. Here’s how to write a press release that will have the media begging for more. Give It an Angle Your press release needs to have an angle built in so that it is easy for an editor to turn it into a front... Read more »

Spread the Word About Your VIP Service

Your restaurant is only as good as the word of mouth about it. If you’re not causing a stir with your good service, you won’t be bringing in the high quality clientele. Champagne buckets and personalized meal plans only go so far to cause your clients to do the marketing for you. You need to learn how to effectively market your VIP service too. Be as Good as Your Reputation When you want good word of mouth, you need to make sure your restaurant can hold up under scrutiny. That is,... Read more »

The Five Pieces to the Press Release Puzzle

Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release. The following five important components of radio and TV press releases will make your show idea come to life for producers and hosts, and also position you ahead of the pack. 1. Headline!... Read more »

The Do’s and Don’ts of Powerful Press Releases

Chances are that whether you are the owner, manager, or public relations director of a company you are always looking for ways to get your name into the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company. What is publicity? It’s non-paid communication to promote your company in a positive light using the media. Through publicity you build mutually beneficial relationships between your business... Read more »

5 Easy Tips to Becoming a Great TV Guest!

Ever watch morning TV and think, “Hey, I can do that!” Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can’t appear as a guest on TV! But what does it take to be a good guest? Here are 5 simple tips to get you started and help you capitalize on the valuable air-time at your disposal: 1) Don’t overdo the makeup ladies and gentlemen? Yes, both women and men are repeat offenders in this category.... Read more »

the future of internet marketing: market presence building

In today’s competitive business world, small companies often get swallowed up. Making your presence known can be tough, but the Internet has changed all that. With the web, small business can now get their services out there and build a strong online reputation. It’s call market presence building and more companies need to be doing it! Market presence building online is all about getting your company name out there in as many ways as possible. The possibilities are truly endless... Read more »

5 Tips for Writing Online Press Releases

The first thing you need to do when writing a press release to help drive targeted traffic to your website is to put away your advertising glasses and put on your journalism cap. If your release sounds like advertising, it will not be read by many people and will be accepted by even fewer distributors. You must sound like an objective third party as you write and it needs to sound like you have nothing to gain from the people who choose to visit your website. A second tip as you write press releases... Read more »

There Was A Fly In The Soup!! But They Kept The Customer

We have all heard it happened to someone, we have herd the jokes, Customer to Waiter: “What is that fly doing in my soup?” Waiter. “Looks like the back stroke.” Customer to Waiter: “There is a fly in my soup.” Waiter: “Don’t worry, He will not eat much.” The other day I was having lunch with my good friend Bert. We were engrossed in conversation about the many details needed to be taken care of for a big party he and his wife were hosting... Read more »