How Are You Treating Your Company’s Most Valuable Asset?

It surprises me how poorly we treat our most valuable company asset. We wouldn’t dare buy an expensive piece of equipment for our business and then ignore it. If the machine required regular attention, we would put it on our calendar to regularly check it for oil levels and other maintenance requirements. Yet there is an asset that each business consistently ignores. What is this ignored asset? Your customer list. Businesses focus too much on landing new customers they ignore their former customers... Read more »

The Power Of Brandable E-Books

A quick background to brandable e-books for all of you unfamiliar with the term. Brandable e-Books are e-Books that allow you to brand the product with your own affiliate links. So for example, you could have an e-book that is about creating your own software product, and at the end of the book there could be a link to some related software. A brandable e-Book would allow you to encode the link to the product so that if someone purchased, you would get a commission for the sale. Not bad considering... Read more »

4 Tips For Writing Advertisements That Gets Results

What do you think are the best advertisements? Are What do you think are the best advertisements? Are they funny? Do they use clever word play to catch someone’s attention? Maybe, they have beautiful graphics? (With just a little bit of copy to fill in the reader on what the product is) It seems that nothing is more misunderstood than the topic of advertising. People have a lot of foggy notions on what gets someone to respond to an advertisement. There are a whole lot of people who think... Read more »

Throw Out Your Brochure And Use Something That Sells

Do you have a brochure? Are you thinking of writing a brochure? Ask anybody and they’ll tell you that if you want to be in business you need a business card and a brochure. They’ll tell you that no one will take you seriously unless you have a brochure…It’s garbage. Here’s a cold hard fact. No one cares about your brochure…In fact, no one will even read it. Yes, they’ll glance at it but they won’t really read it. They might keep it if it has... Read more »

Golf Tips for Driving Longer

You are a frustrated golfer. You cannot seem to get a long drive on your shot. You have consulted numerous golfing magazines, sports shop pros, and even the book Golfing for Dummies. As embarrassing as that was, it didn’t even work. In fact, nothing seems to work. What should you do? Don’t fret. Improving your drive isn’t the most complicated thing on earth to achieve, although at times it may feel that way. There are basically four things that you can do to make yourself a better... Read more »

Using Promotional Apparel Products to Increase Advertising

Promotional products come in a variety of types. Many people are familiar with promotional products as they have received them from time to time. People receive these items in the mail as thank you gifts after a purchase. Some people are offered promotional products for simply going to the store. Still others are simply sent them as part of a marketing campaign. Whenever someone receives one of these items, they are more apt to think of the business in the future, especially if the promotional... Read more »

Get Noticed by Using Promotional Business Products

There are two basic aspects to business that business owners concentrate most on: getting business and retaining business. Part of this process means advertising and marketing to both potential new customers as well as existing customers for repeat business. Using products that promote your business helps advertise with some creativity. There are many advantages to using such products as a part of advertising. Products thatpromote your business are a cost effective way to advertise. With so... Read more »

Many Uses for Custom Printed Promotional Products

Custom printed promotional products can be used in a variety of ways to get a particular message out to the public. Custom printing for promotional purposes is an inexpensive yet highly effective means of letting people know whatever message you have. There is an abundance of ways these items can be used and almost any venue, either personal or business, can use custom printing to help increase traffic. Signs, banners, balloons, vehicle wraps and apparel are just some of the types of customizable... Read more »

Using Vinyl Banners to Promote Activities

You can see vinyl banners just about everywhere you go. Such banners are used to announce events and highlight locations and merchandise. There are many advantages to using these items including cost effectiveness, durability and increasing awareness. Using vinyl banner advertising is a proven and effective means. Many businesses use them but there are also non-commercial uses for them as well. Schools, churches, clubs, sporting venues and individuals can all use a single vinyl banner, or as... Read more »

Get New Clients and Higher Rates With Niche Marketing

Have you ever asked yourself why some consultants seem to have it so easy? Why they are able to charge premium rates and still have prospects jumping at the chance to work with them. One reason is, many highly paid consultants have established themselves as an expert in their niche. They are “the” consultant that everyone in their niche turns to for answers. They have established a brand in their niche that attracts new clients with much less effort. On the reverse side, consultants... Read more »