Growing a Business Starts With a Good Marketing Plan

Turning a growing business into a successful business takes patience, an understanding of your customers and ingenuity in creating a strong marketing plan that is unique to your product and service. Grabbing attention from potential clients can mean the difference between a business that survives and a business that thrives! Marketing is a term that is often used synonymously with “advertising.” But it is more than that. Advertising sells a product, while a good marketing plan sets... Read more »

Secrets Of Classified Ad Millionaires

The popular media screams over and over again, that it pays to advertise. You must advertise to stay in business, earmark as much advertising budget for your business as possible. What the media is not saying is that the advertising dollars you pay each month is going in the medias pocket and they are getting fat on your dime. The media is happy to take your money, to the tune of billions and billions of dollars a year. So, how do you run a business without advertising? Well it is difficult to impossible... Read more »

Why Press Releases Work - Website Marketing

Press releases are a great way to grab the media’s attention and get them to promote your business or service for free! It’s a way to generate free advertising by announcing to their readership what you have to offer and get your message out there. How? The press release has two major functions: -To convince a print reporter, broadcast journalist or radio host to cover the story and conduct his or her own interview. -To stand alone as an article used by print or Internet publications... Read more »

Why Consumers Prefer Brand Names - Product Marketing

Americans love brand name products. They’ll pay just about anything for Levis jeans, Charmin toilet tissue and Heinz ketchup. Yet, they often snub lower cost generic products deeming them “unfit.” Considered inferior by the masses, generic products seem doomed for the clearance shelf. But why? Are name brand products superior? If not, than have we all been duped into thinking anything less than a labeled product is worthy of our attention? Businesses initiated the concept... Read more »

Networking Tips Every Business Professional Needs To Know

Networking: it seems to be the buzzword of business today. But what is it, and does it really work to bring in business? Whether you are looking for a new job, or new clients, networking is a way to introduce yourself (and your business), to a myriad of potential clients and customers. Successful networkers know that the more people they meet and explain their business, the faster their bottom line will grow. Never pass up an opportunity to share what you know, and generate interest in your services... Read more »

Affiliate Marketing - Efficient Advertising Method for Business

What is affiliate marketing? In its simplest form, it is a way for web businesses to promote themselves by paying a publisher (or affiliate) a small percentage every time the business makes a sale; someone visits their website; or subscribes to their e-mail newsletter, thanks to the direct efforts of the affiliate. One of the leading affiliate marketing programs may be Amazon, who was one of the first to introduce the concept in 1996 with the launch of their Associates Program, As part of the program,... Read more »

Top E-Mail Marketing Mistakes to Avoid

Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and/or products. Unfortunately, far too many businesses don’t take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan. Whether utilizing today’s high-tech internet services as a marketing tool, old-fashioned direct mail or a full blown publicity blitz, your marketing strategy should be the same: to spread the word... Read more »

Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses

The results of a confidential, four-year study of small business owners and their marketing functions by Miser Advertising and Marketing in Carlsbad, CA, have revealed a somewhat disturbing, but entirely understandable, conclusion. Marketing is a “time waster” in the view of most small business owners studied. Too many small business owners see marketing as gobbling up too many limited company resources on a monthly basis and yielding too few results to make it worthwhile, the firm found. According... Read more »

5 Marketing Strategies To Boost Small Business Profits

When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that’s all it is. A part. Marketing is much bigger. A better way to think about marketing is to envision a pyramid. Marketing is at the top clearly defining the direction of a business or organization while advertising and public relations are at the base supporting the marketing function. Think of it this way. Marketing is everything you do to make your product or... Read more »

The Four Shifts In Marketing Caused By The Internet

No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge that I am ahead. Let me repeat. I am ahead. And for all those still in the ad agency world I just want to say, I am ahead. Why? How? My company has pioneered an Internet Marketing strategy,... Read more »