5 Law Firm Marketing Tips to Turn Prospects into Clients
August 2, 2008
Attorneys are famous for wasting their time following up on bad leads. These are prospects who are not a good fit or who are not likely to hire your law firm. Another big mistake lawyers make is targeting the wrong market, usually too large of a market. What percentage of the people you follow up […]
How To Define Your Core Marketing Objective
August 1, 2008
When preparing to design your marketing campaign, define the fundamental focus of your marketing strategy by determining why you market. Beyond basic numbers alone, define the goals you want your marketing efforts to achieve. Have a clear understanding of why businesses market and establish a criteria for your own campaigns.
Focus #1: To acquire new customers. […]
Why A Well Designed Business Card Is Essential
July 29, 2008
Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would […]
Is Your Book Targeting Both Genders?
July 25, 2008
You talk to a lot of people about your book, but do both men and women hear you in just the same way?
The answer is probably no.
It’s not a question of chauvinism, sexism, or any other “ism,” for that matter. We’re just geared differently. And the more you know about these key gender/marketing differences, […]
Have You Started Work on Your Fall Book Promotion Yet?
July 24, 2008
The scramble for this fall’s book promotion is about to get underway.
Whether you′re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here.
With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out […]
How To Market Your Book Online
July 23, 2008
Whether you are a writer or a seller of books if you want to make a profit, you can still go online and do it. However, you need to be smart, prepared, and do a lot of research about the market that exists for books.
It is good to get a lot of feedback from different […]
Four Tips To Get Talk Radio Hosts Interested in Your Book
July 23, 2008
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles.
Let’s face it, where else can you:
* Kick-off a coast-to-coast publicity campaign in less than three weeks?
* Create promotional “buzz” for your book at the grass-roots […]
Broadcast Your Message with Self Promotional Products
July 23, 2008
Who needs self promotional products? Anyone that is selling or promoting anything.
What most self-promoters need is a way to keep their name and contact info in front of their prospects or “suspects″; in short they need a message that keeps on messaging.
We all have received promotions in […]
800 Numbers Can Enhance Your Marketing Strategy
July 23, 2008
800 numbers are powerful marketing tools if implemented correctly. Vanity 800 numbers provide instant brand recognition in the minds of the consumer, since they are essentially mnemonic devices that spell out either the name of a company, product, or service, or some related aspect of it. These numbers also provide a way for customers […]
How to Use a Trade Show to Propel Your Marketing Message
July 22, 2008
Your presence at a trade show can have an impact on multiple-tier audiences. First and most logically are the attendees who are walking the aisles. While important, what about attendees who wanted to sign up for the event, but due to unforeseen reasons could not make it? And what of the segment […]
