Law Firm Marketing Strategies to Use after Securing the Client

You’ve finally landed that highly sought after yet elusive client. Now you must give everything you have to keep them. It seems as though you’ve put forth all of the blood, sweat and tears you could muster just to get this opportunity. Now that you have secured this client, what law firm marketing strategies are you employing to keep them? Other successful firms have found ways to keep their premium clients. What are you doing to keep yours? Once again, you may feel like banging your... Read more »

5 Law Firm Marketing Tips to Turn Prospects into Clients

Attorneys are famous for wasting their time following up on bad leads. These are prospects who are not a good fit or who are not likely to hire your law firm. Another big mistake lawyers make is targeting the wrong market, usually too large of a market. What percentage of the people you follow up with come to your office for an official interview? And of those, how many actually sign on as clients? Successful law firm marketing includes determining which people and businesses are not currently interested... Read more »

How To Define Your Core Marketing Objective

When preparing to design your marketing campaign, define the fundamental focus of your marketing strategy by determining why you market. Beyond basic numbers alone, define the goals you want your marketing efforts to achieve. Have a clear understanding of why businesses market and establish a criteria for your own campaigns. Focus #1: To acquire new customers. This is something you should always strive to do. It is important to sell your product or service to a continually new base of people who... Read more »

Why A Well Designed Business Card Is Essential

Every business needs an effective marketing strategy and most business owners would admit this. However, they may not question whether or not their own strategy is, indeed, an effective one. Stop for a moment and just consider what would happen if your business had no decent advertising. The answer is quite simple, most businesses would fail very quickly without an effective marketing strategy. The Importance of a Business Card You may not consider a business card as a marketing tool, but it can... Read more »

Is Your Book Targeting Both Genders?

You talk to a lot of people about your book, but do both men and women hear you in just the same way? The answer is probably no. It’s not a question of chauvinism, sexism, or any other “ism,” for that matter. We’re just geared differently. And the more you know about these key gender/marketing differences, the more books you’ll sell. It’s that simple. So consider these differences the next time you do a radio, TV or print interview to promote your book. “Just... Read more »

Have You Started Work on Your Fall Book Promotion Yet?

The scramble for this fall’s book promotion is about to get underway. Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here. With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book stands out from all the other new books being released. You need that promotional intensity because, with deep pockets, your competition is very serious... Read more »

How To Market Your Book Online

Whether you are a writer or a seller of books if you want to make a profit, you can still go online and do it. However, you need to be smart, prepared, and do a lot of research about the market that exists for books. It is good to get a lot of feedback from different sources so that you know exactly what is acceptable or is currently a favorite among folks. There are bestseller lists that can be referred to, as to what kind of topics to choose from. Remember, what you may want to write on may not... Read more »

Four Tips To Get Talk Radio Hosts Interested in Your Book

Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let’s face it, where else can you: * Kick-off a coast-to-coast publicity campaign in less than three weeks? * Create promotional “buzz” for your book at the grass-roots level? * Reach America’s greatest urban markets - Boston to LA - from the comfort and convenience of your own home? *... Read more »

Broadcast Your Message with Self Promotional Products

Who needs self promotional products? Anyone that is selling or promoting anything. What most self-promoters need is a way to keep their name and contact info in front of their prospects or “suspects”; in short they need a message that keeps on messaging. We all have received promotions in the mail, by visiting salesfolk or at trade shows. At most trade shows, some businesses even give out custom bags so attendees have a place to put all their promo stuff; a promo bag to hold... Read more »

800 Numbers Can Enhance Your Marketing Strategy

800 numbers are powerful marketing tools if implemented correctly. Vanity 800 numbers provide instant brand recognition in the minds of the consumer, since they are essentially mnemonic devices that spell out either the name of a company, product, or service, or some related aspect of it. These numbers also provide a way for customers and potential customers to connect with a business at no cost to them. Imagine if you had to make a long distance call just to learn more information about a product,... Read more »