It’s All About Marketing

Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists (Contact names, addresses, phone and email for radio stations across the globe are listed in “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 and The Indie Contact Guide - it’s companion book.). You have to decide whether you are going to local... Read more »

Branding Or Marketing? Same Or Different?

While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same. There are several brand tools that can also fall into the marketing category. This is what makes the two concepts so closely related, but at the same time so much different. Brand tools can consist of several different components, all of which are useful. Brand tools such as positioning, or... Read more »

Maximum Impact Media Advertising

If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing. TV, radio and newspaper are still considered the major media for effective marketing off-line. However, a lot has changed with these top three marketing vehicles in the past 15 years. In this article some critical changes are revealed that have occurred and how you can get the maximum impact for your advertising dollar. Television is primarily an entertainment... Read more »

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct marketing solutions firms that are being formed every year. A simple internet search will give you results for thousands of direct mail marketing firms. After checking out... Read more »

Press Release - The First Step Of The Marketing Campaign

A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of all newspapers which you identified for this purpose, send it to the local TV network, the national and international TV channels, depending on its importance and your marketing strategy. Most... Read more »

How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2

In my last article I gave you a template for hooking the reader  Read More →

Integrated Marketing: The Key to Increasing Web Traffic

Companies are just starting to understand the value of integrated marketing. It doesn’t matter whether you have a product or service to sell, taking a multi-channel approach will dramatically improve the outreach to your target audience. It will bring you more new customers and help you keep the customers you already have. Website Marketing How does your website fit into your overall marketing plan? For some companies, Internet marketing is separate from offline marketing. Advertising, public... Read more »

It’s All About Marketing and Perceived Value

Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process. First you need to find radio stations that are willing to accept submissions from independent artists. You have to decide whether you are going to local and regional stations (which are a good recommendation if you don’t have a lot of money to work with and you aren’t worried about charting.), or if you are going after national stations, which is only a good idea if you... Read more »

What Is Mobile Marketing, And How Can It Help Your Business Grow?

The age of mobile phones is upon us. Wherever we go, all we see is a sea of people wrapped up in their own private world as they talk unendingly into their little gadget. A gadget most people would find impossible to live without today. A gadget that has become an extension of our very bodies. It stands to reason that this is where every marketer wants to be. This is as close to the customer as you can get. The year 2007 is considered to be the year when mobile marketing will really get going and... Read more »

Timing Your Stay-In-Touch Messages

If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch. Staying in ongoing contact is often the most difficult component of the process. Part of the challenge is uncertainty. How often should I be in contact? What should be the content of the messages? How does the frequency of messaging change over time? Here’s an approach, which may be helpful to you in developing a strategy of your own. It’s often helpful... Read more »