Do You Know How To Make Direct Marketing Work For You?

It’s tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need direct mail. Used effectively, this is your trigger to sales. How do you go about it? You need lists. Maybe you already have one. Use it as a first phase to tell your customers about what you have... Read more »

Choosing The Direct Mail Format That’s Right For You

You could choose between different direct mail formats: a self-mailer, a postcard and a letter. Or you could send out a catalog, a direct mail package, a buckslip, an email or an unaddressed flyer. Some people might sing the praises of one versus the other but truth be told, it all depends which format you need at which point of time and for what purpose. Before you decide on the format, take a look at what each format would give you in terms of mileage and then make your decision. A self-mailer... Read more »

How To Write A Really Great Marketing Letter That Makes Readers Take Action

Unfortunately, many marketing letters do not end with a compelling call to action. When you’re developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step. Marketing letters are a very powerful tool. However, they are limited in terms of what they can realistically motivate a reader to do. For example it is very unlikely that a single... Read more »

5 Mistakes Biz Owners Make With Their Marketing

Wondering why your marketing isn’t working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I’ll talk about the top 5 marketing mistakes business owners make. 1. Too broad a target market (who you’re selling your product or service to). If I ask you who your customer is and you answer “anyone with a pulse,” then I’m talking... Read more »

How does Lead Generation Work in Expanding an Online Business?

What is Lead Generation? In business marketing parlance, leads are information about potential customers for any product, whether it is an online business or an offline business. A lead could be the email id of the potential buyer, or their telephone number or any such information, through which communication can be followed up with them. Any process that is made to disseminate information from the lead on the part of the business is called as generation. Basic Assumptions of the Effectiveness of... Read more »

5 Attributes Of Every Successful Massage Therapist

In every professional field there are practitioners that have all the success they desire and those that struggle just to pay the bills. As a professional massage therapist for 6 years (now retired) I have experienced both of these realities but at the height of my career I had a thriving and successful massage business that brought in an income well into 6 figures annually. Over the years I’ve had the privelege of working with many different therapists and I have observed both in them and... Read more »

Massage Marketing - The Key To Building A Steady Stream of Clients!

If you give really great massage treatments all the time it’s true that your clients may recommend you to their friends, which may generate more business for you, however when it comes down to it, just being a great therapist does not guarantee that you will be able to build a thriving and successful massage business. In fact, a large majority of the massage therapists that I know, all say that they would like more clients. So how does the career massage therapist get a steady stream of clients?... Read more »

Massage Marketing Tip: How To Unlock The Door To A Steady Stream Of New Clients!

“What is the fastest way to get clients without spending a lot of money on advertising?” One word, referrals! Yes, it’s a proven fact that if you can get your existing clients to refer their friends, family, and work colleagues etc to come and have a massage with you AND get them to start referring also, your practice will grow much faster than using any other marketing method, and at little or no cost. This is simply because a recommendation directly from a friend, family or... Read more »

MLM Phone Leads Will Scare Someone, But It Shouldn’t Be You!

In network marketing it has been said you will never become successful until you do the things successful people do. Unfortunately that means making phone calls to new prospects and that does the majority of you in. But wait. What if you knew the secret to working your mlm phone leads. Would that change your outlook on doing this unpeasant task? It might. Let’s find out. MLM leads with phone numbers are a huge advantage to you because you know why you are calling and they don’t. Think... Read more »

Don’t Buy MLM Leads Until You Know This One Thing

MLM leads must be the easiest leads in the world to generate. When I did a Google search for the keyword phrase buy mlm leads it produced over 1.6 million results. But that got me thinking. Why are mlm leads so popular and why do so many people buy them. Here are a few things I came up with. 1. MLM leads when used right can increase your mlm business. 2. You can give the mlm leads you buy to your downline to help them build their business. 3. You can sponsor a contest and give the winner more... Read more »