How the Bracket Came to Be

The word bracket is not commonly used in everyday language. One may go through a full life and perhaps never even get to use the word bracket. This may lead one to the conclusion that the word bracket is not quite that useful. On the contrary, it’s more common than one realizes and perhaps more useful than first recognized. Volt in Among several synonyms of the word bracket is a very common word-group. There are groups everywhere, at any given point in time and... Read more »

The Quick and Easy Formula for Finding More Readers for Your Book

It’s probably safe to assume that if you are writing a book, you have an affinity for the topic and audience. Whoever your target audience is, you must ask yourself: * Where are they most likely to be when they are online? * What web sites do they visit? * What discussion boards do they frequent? * What support/social groups do they belong to? Asking each of these questions will be useful when developing your marketing plan. Finding your target audience can be as simple as searching for keywords and phrases on the Internet or as detailed as doing research offline at the library. Either... Read more »

5 Key Advantages To Starting A Self Publishing Business

I’m sure you can come up with all sorts of reasons for not starting your own business, the first, of many, being lack of money and uncertainty of its success. But no matter what the reasons are against starting a business, there are just as many reasons for starting one. Actually, for the right person, the advantages of business ownership far outweigh the disadvantages. And deciding to write a book means, inevitably that you’ve decided to be in business. If the very thought of it leaves you feeling a bit uneasy,... Read more »

The Greatest Invention In History

Before we get to what is the greatest invention in the history of the world, we should visit Germany in 1447. In that time, a goldsmith and printer, Johannes Gutenberg, created the Gutenberg printing press. This technology spread like wildfire throughout Europe and then on to the rest of the world. The impact of it is comparable to the invention of the alphabet and the development of writing. Prior to the printing of books on a massive scale, books were painstakingly copied. This resulted in both fewer books and also more inaccurate books, because the copying of the original changed from one version... Read more »

Tips Self Publishers Can Use To Help Sell More Books Fast

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. In today’s publishing environment, a book’s success depends greatly on a strong marketing plan. Using press releases can be a very effective marketing tool if used properly. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Learning to write and... Read more »

Self Publishers - Sell More Books With Best Tips

You can have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. In today’s publishing environment, a book’s success depends greatly on a strong marketing plan. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money depending on your budget, and just plain hard work the odds are in your favor; many have done it. Invest in press release submitting software and set aside time every... Read more »

A Few Tips On How To Market And Sell Your Self Published Books

Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. In today’s publishing environment, a book’s success depends greatly on a strong marketing plan. Mail a press release to all the trade journals in your field over and over again you can use the same release. Invest in press... Read more »

How Self Publishers Can Market and Sell More Books

As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don′t plunge into unknown waters — test, test, and test some more. Self publishers need to have a good marketing plan to sell books and it should be written prior to writing your book and in place a year prior to publishing your book. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and... Read more »

Cash In On Book Marketing Trends

You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. Using press releases for marketing or promoting your book... Read more »

Best Tips For Book Marketing For The Self Publisher

Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. Your... Read more »