The Final Powerful Secrets To Infuse Your Brain With The Write Idea (Part 3 of 3)

This is the third in a series of articles with brain-tempting tips that will enable you to make your dream of authoring a book become your reality. Leaders today have a book. The best business decision you can make is to write a book as it provides you instant credibility. Here are the final powerful secrets to infuse your brain with the write idea. 1. Making appointments with yourself in your personal planner or PDA will ensure you get some writing done. Often what gets written down gets done and your writing time is no exception. 2. Establish realistic time lines for long-range goals. View target dates with flexibility in mind. Be prepared to change direction temporarily if circumstances dictate... Read more »

Keep It Simple and Keep It Brief. You Will Reach Your Audience

How many times have you heard the term KISS ? It means, Keep It Simple, Stupid! It is directed against people who are windy in both their writing and speaking. How many times have you attended a meeting where the speaker puts you to sleep? How many times have you read a thirteen page resume? In each case, the speaker or writer has turned you off. In order to win in this present day competitive marketplace, the one thing you do not want to do is lose your audience. A speaker or writer will invariably violate the cardinal rule... Read more »

The Inner Workings of Magazine Publishing

What is the working protocol of journalism especially for magazines? Also what is the role of editor-in-chief in a magazine and the working hierarchy in a magazine… who reports to whom? Also how much should the editor-in-chief allow the owners/publishers/directors of the media company to interfere in the editorial content? These are just some of the questions that is normally asked about the inner workings of a magazine. First, I’m not sure what you mean by “working protocol of journalism.” Are you talking about relationships with... Read more »

Copywriting for the Web: Revealed - 6 Incredible Copywriting Tips for the Web

Are you trying your best to be an amazing copywriter for the web? Yes you can make that you goal, and it can be easier to achieve then you think. All you need to do is to learn the right steps to take to accomplish that goal. Today we will take a hard and fast look at six of the top tips that can use on your path to amazing copywriting for the web. 1. Like any business, you need to start marketing yourself. Since you are interested in achieving remarkable copywriting success, consider signing up on freelance websites, like Elance and Rent-a-Coder. Through the use... Read more »

Direct Mailing List Tips Self Publishers & Business Owners Must Know

Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted, direct mailing lists - say for a direct marketing campaign, what to look for, and what to beware of. And they often make a few expensive mistakes. The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services. First of all, generally, you rent, not buy mailing lists. They remain in the ownership of the mailing list company... Read more »

Free Co-op Mailing Listing Service Helps Book Publishers & Self Publishers Sell Books

Publishers know they can save a lot of money joining others in joint or cooperative mailings. Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy. A free service is helping publishers sell more books through cooperative mailings with other publishers. Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information. DVDs, audiobooks, CDs, software and other items work easily here too. The information is published each month free in a newsletter for entrepreneurs and publishers - ‘Helen Hecker’s Biz Hotline.’ We aren’t involved in helping with any arrangements you decide on. We only help you find others who... Read more »

How to Choose the Best Title for Your Self Published Book

Authors, self publishers and book publishers often spend a lot of time thinking over possible titles for an upcoming book they plan to publish and rightly so. There are some basic considerations to keep in mind when choosing a title, assuming you’re publishing a non-fiction book. The most important thing to remember is to choose a title that describes exactly what the book is about. Some of you may think this is common sense. But many publishers I’ve talked to have chosen titles that don′t give you any idea of what is in the book. Many times publishers come up with cute, clever or humorous titles that offer the prospective... Read more »

It Is Time To Begin Thinking Outside The Desktop

Information is king. It is what drives the Internet. People have discovered that they can turn to the Internet for answers to questions and solutions to problems. Websites are the most common source of these answers. But sometimes the answers or solutions cannot be found on a website. In those cases they may have to purchase and download an e-Book. These are often in a pdf or exe file format that requires the reader to sit in front of their desktop or laptop... Read more »