The Editor’s Artistic Touch
June 12, 2008
There are different answers as to why we edit because there are always different people doing the job, and that’s why editing means different things to different people. Students will have a slightly different idea about what it means to edit than the office worker will, and although they will be looking for some of the same things in the grammar and spelling, there’s variation in what they will want from the content once the edit is complete. The editor of a newspaper is responsible... Read more »
Get Targeted Traffic With Article Writing
June 11, 2008
As a promotional tool to drive targeted traffic to your web site, article writing is considered one of the key tools that should be employed. Promoting your site via the use of fresh, new articles or those from article directories has become very popular and convenient. Search engines want fresh article content because the people who use their search engines demand it. Even though most people use the Internet as a giant database, search engines view it like a massive information resource. When you... Read more »
Article Writing The Key Promotional Tool
June 11, 2008
It is widely considered that article writing is now one of the key promotional tools that should be employed to drive targeted traffic to your website. Promoting your site via the use of fresh, new articles or those from article directories has become very popular and convenient. The popular search engines want new, creative material and content for their users who are very demanding. As such, the major search engines view the internet as one huge resource for information just as internet users consider... Read more »
How To Choose A PhD Dissertation Topic
June 11, 2008
You have finally come almost full circle. You are now going to be writing your PhD dissertation. This is none other than a formal, lengthy document that you will be arguing in the defense of a specific thesis. A thesis is defined as a hypothesis or conjecture. First of all, you are going to have to do research that will support your particular thesis. The research must be original and substantial, and your dissertation must prove that it is so. To put it another way, a dissertation will highlight... Read more »
Blog To Express Yourself!
June 10, 2008
The freedom of speech and expression has a new facet now - blogs. No matter what you have on your mind, you can talk about it and have discussions, through your blog. Whether you want to talk about current affairs, have debates or discussions, talk about your favourite books or movies - no matter what you want to talk about, a blog is a great way to talk about it. You can freely express your opinions and say exactly what you think through blogs. You might find people who vehemently oppose what you... Read more »
Top Tips To Inject Personality Into Your Copywriting
June 9, 2008
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from “buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will. Some indicators of this trend... Read more »
Top 10 Tips To Write Powerful Guarantees
June 9, 2008
Let’s assume you have a brilliant product or service, and you want to make it an absolute no brainer for people to buy it. What can you do? One of the best things you can do is to take away all the risk for the purchaser and give a guarantee. People these days are worried about being ripped off and want some reassurance that you will not do that to them. By offering a guarantee you reassure them of your good intentions and in doing so, you will reduce their resistance to buying your goods or... Read more »
Some Article Marketing Tips 4U
June 8, 2008
Article marketing has turned out to be the most promising tool in today’s online home based business. Marketing with quality article is crucial for online business success and helps to drive massive amount of traffic to a web site. A beneficial marketing strategy is to provide quality articles in a web site and submitting them to article directories. Having quality articles is one of the most significant powerful tools to attract large number of readers to a site. With the help of articles,... Read more »
Video - The Next Wave Of Small Business Marketing
June 8, 2008
One of the strongest trends for small business is the need to build connections with your clients -giving them an insight into who you are and what you do. You need to do that through words, stories or parables and testimonials. Written words can only go so far. The trend I am seeing coming from the US in marketing is the addition of video to things like websites, promotional DVDs and blogs. Think of the explosion of You Tube. More people watch You Tube across the world each day than people watch... Read more »
Appointment Letters - Tips To Get Your Foot In The Door
June 8, 2008
When working with businesses on letters they send to potential clients trying to get an appointment with them, we often see the same mistakes being made over and over when we look at their existing letters. To help you not make the same mistakes, here are our top 10 tips for effective appointment letters. 1. Be realistic in the response you are looking for. People are not sitting by the post-box waiting for your letter. For most people you have to prove to them first why they should read (and not... Read more »
