Writing Good Copy
July 30, 2008
This article will discuss the importance of the structures and patterns that already exist in copywriting. There is no need to reinvent the wheel; these formulas exist because they work. We will specifically examine how to write a sales letter because of its greatest impact, especially if making doing SEO copywriting. One school of thought says that your website should be one large sales letter. This could be a great opportunity for you. You can write for off-line and online businesses using a sales... Read more »
Copywriting Market Demand
July 30, 2008
Here we will discuss the market demand for freelance or professional copywriters. The demand for a Copywriter will always be strong despite the strength of the economy. In the past one could easily sell a good product with mediocre marketing, but this has changed. With the emergence of globalization competition has dramatically increased, now in order to effectively sell a product one must distinguish it from the competition. The only way for most consumers to discern the differences between competing... Read more »
Lyrical Copywriting
July 30, 2008
This article will discuss different goals and techniques in copywriting song lyrics. Copywriting looks similar no matter what arena youre working in, which holds true for lyrical copywriting. Lyrical copywriting has the same purpose as other forms of copywriting: to get a message across to your target audience. In order to effectively do this you must know your audience; what they think and want. There are many songs out there that do not make it onto the radio because they do not meet the audiences’... Read more »
Read Books, Boost Conversions
July 30, 2008
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject. Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will... Read more »
Copywriting Projects
July 30, 2008
You can acquire copywriting projects in a multitude of ways. This article will look at different websites and other techniques you can use to find copywriting projects and clients. Subscribing to an online freelance marketplace is the easiest way to locate projects. There are many different online freelance marketplaces. Here are the three best sites: www.guru.com, www.elance.com, and www.findafreelancer.com. Guru.com is the biggest online marketplace. Findafreelancer.com is a European version... Read more »
Copywriting Positions
July 30, 2008
The market demand for copywriters is very high. This article will help illustrate the present and future conditions of copywriting jobs. Copywriting positions are numerous. There were 509 copywriting job openings on February 10, 2007 according to monster.com. This is just the tip of the iceberg. Internet entrepreneurialism has created a great need for good web content. You can often find plenty of work in regions with large advertising agencies like New York City, but your local area will have many... Read more »
The Sale Is In The Consequence
July 13, 2008
Among the main challenges of selling online is the fact that there is no physical or what is called face to face interaction. As such you cannot reposition your pitch to fit the direction of an objection. A sale therefore depends on a static sequence of thought and argument. This sequence better be effective otherwise your sales-copy is a leaking bucket. As much as emphasis of benefit rather than features develops immense and critical desire for an offer, it tends to be devoid of urgency. Your web... Read more »
Why Online Sales Are Emotional
July 4, 2008
The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions. The logical versus emotional sales pitch is a confusing one especially to inexperienced salesmen. The truth is that a sales process is highly emotional. The tactics that include communicating benefits and use of consequences to ensure... Read more »
Tips On How To Earn Large Affiliate Commissions By Using Trance Copywriting
June 25, 2008
You can create attentive and receptive readers by developing and using the right copywriting skills. Good copywriting can be the answer to phenomenal sales, and even a small adjustment in copy can have large impact on results. Do you have a website? Do you have an opt-in page? Are you getting traffic? Or are you agonizing over what to promote or what to write about on a blog or in a newsletter? Is the blank screen staring back at you expecting a response, but your eyes glaze over and your brain... Read more »
Using “Micro-Hooks” In Copywriting
June 24, 2008
Nobody really talks about them. Sure you know about hooks… but how about “mico-hooks”? That’s how we get people reading our ads. To keep my prospect reading, I use lots of “micro-hooks” to keep them engaged with my salesletter. People are by and large curious. And I like to use that fact to my advantage when writing salescopy. In fact, when things are left incomplete, people feel downright uncomfortable at least until the loop is completed and closure is brought... Read more »
