How to start your salesletter off with a BANG! (Part 1)

Why does your first paragraph of copy need to be so smooth? Because it determines whether your reader will continue to read at all. Hold their attention and interest, so they will keep reading. The more they read, the better chance you have to make a sale. What do you need to do with your lead? 1.Ask a provocative question that arouses enough curiosity so they read like a madman for the answer 2.Read smoothly. Use short words and sentences to entice the reader 3.Follow through on an angle or promise... Read more »

The magic sales letter, the secret weapon of business profits

Many entrepreneurs don’t know what they don’;t know about sales and marketing. This often has dire consequences for the bottom line. Good sales copy is an example of something that most business owners know nothing about. Dan Kennedy, aka the Millionaire Maker calls creating great sales copy, “writing your own check”. Basically, a sales letter done right gives you a salesman that does the job around the clock and never asks for time and a half. You can tell good advertising... Read more »

The Single Biggest Mistake Small Business Owners Make With Their Advertising

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that’s how to advertise successfully. After all, aren’t those companies successful? Unfortunately it’s the last thing small business should ever do. In fact you should never do it. Play that game and you could... Read more »

How To Write A Winning Sales Letter

If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of this task. Some struggle with their writing, others hire a copywriter to tackle the job for them or use copywriting software. However it gets done, a winning sales letter follows a system. One such system follows in the form of this template. 1) The headline. Before you write this, ask yourself this question: what is the... Read more »

Top 5 Emotional Trigger Words That Make People Buy

1. The word “free” in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free report you’ve created. Let them know the perceived value of the free item. Also, it’s not free forever, right? How about for the first 50 visitors, or free until a certain date. Using a power word together with another one will have a mind-altering affect on your visitors. Try the word “limited” in... Read more »

How Personality Spices Up Your Copywriting

One of my favorite lunch spots is a place called Franklins Hoagies. It’s just up the street from me here in Coeur d’Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter! I know everytime I walk in the place and belly up to the lunch counter, it’s gonna be entertaining. And the focus of the entertainment is the owner, Larry. Larry has a personality the size of Texas. And funny enough,... Read more »

“Because You Want Powerful Copywriting”

Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: “Could I cut in? I want to go first because I’m in a hurry.” Meanwhile, in the next line, another stranger taps on your friend’s shoulder: “Hey, could I cut in?” Actually, you’re part of an experiment. The researcher wanted to test the power of “because.” Sure enough, those who were interrupted... Read more »

Three Ways Audio Boosts Conversions

In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you’re looking to boost sales, audio could be the secret weapon you’ve been looking for. Adding audio to your website is easy. All you need is an hour to add audio to three important parts of your website. Then sit back and watch your conversions soar. My favorite tool for adding audio to a website is the Audio Generator, which can be found... Read more »

Automatic Testimonials - Forever!

Marketers know the value of good testimonials, yet they often struggle to get enough good testimonials for their website. You know, those fantastic testimonials - audio or video — that tell people how great you really are! The best way to get testimonials is to do great work, creating fans that would love to help you market yourself. Even your biggest fans may need a nudge before you see the testimonials roll in. So, how can you get those testimonials flowing in? There are three simple steps... Read more »

Copywriting Mistakes, and How to Avoid Them

Most copywriters make these same three mistakes that hurt the effectiveness of their copy, resulting in fewer opt-ins and fewer sales. Of course, the goal of the direct response copywriting game is to get as much response as possible. By eliminating these mistakes, your copy will demand attention, with more sales and more opt-ins than before. Today’s resource is www.WebCopyWritingExplained.com where you can download some free copywriting videos. This is, of course, my site. What are the... Read more »