Cash In With the Power of Niche Marketing

Today, we’ll talk about how you can cash in with the power of niche marketing. Many people think that you can’t make a profit with niche marketing. Ed Dale and Fred Kerr popularized niche marketing with their course, “Underachiever”. However, since that course isn’t available anymore, people assumed that niche marketing is dead. They couldn’t be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A... Read more »

How to Turbo-Charge Your Product Launch

You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them? It’s true that “standard” product launches are not as effective as they were a year ago. Despite that, product launches are as strong as ever. To make a successful product launch now, you need to follow a formula. Let’s face it, all the low-hanging fruit has already... Read more »

Just Plain Talk - Copywriting Without Hype

Every day, I see online copy filled with hype. Despite the fact that hype turns off readers, clients, and even other copywriters, it is still with us. Truth be known, I’ve been guilty of writing hype myself, probably more than once. So how can we get away from writing hype instead of great copy? Today’s site, http://thecopydoctoronline.com - The Copy Doctor, will help you to fine-tune your copy, avoiding hype while maximizing its impact. Here are three simple methods to eliminate hype... Read more »

Read Your Way to Better Sales

Are you interested in getting better results from your copy? There are many great books on copywriting and marketing that can help you. You can learn how to write copy that sells by reading books on the subject. Even books that are on different topics can improve your writing skills. Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will quickly boost your copywriting... Read more »

Stamp Out Writer’s Block

Before we start, I have one thing to say: Writer’s Block doesn’t really exist. You either write, or you don’t write. Writer’s block is nothing more than a myth, a scary monster to haunt our dreams. After all, have you ever heard of a pilot boarding a plane and telling the passengers and crew, “We’re not going to be flying today, because I’m suffering a terrible case of Pilot’s Block”? Of course not. It’s the same for writers. It just... Read more »

Rapid List Building Made Easy

My subject today is a popular one: Rapid list building made easy. I get a lot of questions asking how to build a list and do it quickly. Actually, it’s a lot easier to build a list than you might think. There are very simple techniques used to build your list. These three tactics will help you to build your list quickly: Use a “squeeze page”. I find that, while everyone seems to know about the effectiveness of a squeeze page, few are actually doing it, or if they are, they’re... Read more »

How to Increase Opt-In Page Conversions

Lately, I hear a lot of complaints from Internet marketers. They complain that people just don’t opt-in to squeeze pages any more. Fear and paranoia, with a healthy dose of spam, has made it harder to get people to opt-in. At one time, it was so easy. All you had to do was add a form that said, “Sign up here to get e-mails”, and the world would flock to your site. People used to opt-in like crazy! E-mail was new. E-mail newsletters were new. It was exciting! “You’ve... Read more »

Are Long Copy Sales Letters Dead?

A lot of people think that long copy is dead, that it doesn’t work anymore, that it’s old-school, that nobody reads it, that you don’t need to use it, that it’s not even effective anymore. Long copy sales letters are, in fact.not dead. Their death has been greatly exaggerated. Today’s resource is from my own online copywriting course, available at WebCopyWritingExplained.com. In this lesson, I explain why long copy works and show you how to use it effectively. Here... Read more »

How To Write Successful Sales Copy

Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of your product to the potential buyer, who with a bit of luck has already been trying to find the answer to their problem. It becomes your task to make them believe that what you have to offer will satisfy their needs. You need to show the customer that you believe in the product and endorse it fully. The price has... Read more »

Eight Methods That Will Energize Your Online Sales Letters

Electrify your online sales copy by using any of these approaches to improve conversions. 1. The “Law” Approach The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they don’t own your product, they may be breaking some laws that they don’t know about. Now these laws may not be real laws (like the government makes) but it will still grab their attention because most people don’t want to... Read more »