The Difference Between Features And Benefits

A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers. What’s the difference? - A feature is simply a characteristic of a product. - A benefit explains what the customer has to gain by using the... Read more »

Five Effective Tips For Writing Successful Sales Letters

One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once. There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you may want to keep in mind. Tip #1 Your Opening Sentence Or Headline Must Make Your Reader Sit Up And Take... Read more »

Common Copywriting Mistakes That Kill Sales

Most business owners who write their own sales materials have had little or no training in copywriting. Their sales never reach full potential because of common copywriting mistakes that sabotage their efforts. Copywriting is an art that must be learned. Time, effort and thought must be put into good copy. Are you guilty of the common copywriting mistakes below? 1. Focusing on yourself instead of the customer. Lots of businesses like to brag about their expertise or how many years they’ve... Read more »

Dig Baby, Dig!

What’s the real reason that people buy your product or service? Because they see something that’s going to benefit them. That’s just the cold, hard truth. You might have a great logo, or website, but most people really don’t care. They don’t care that you’ve spent a fortune on signs, business cards and space ads even if that’s what attracted them to you to begin with. The bottom line is this: what you sell or offer is going to help them in some way. And... Read more »

How To Get More People To Trust What You Say

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be very trustworthy when it comes to your business (and I’m sure you are). But do your customers know that? And how can you make sure that they do? ‘Lack of trust’ is a big problem in advertising. You probably don’t realise how many customers don’t believe what you say or... Read more »

How To Get Your Customers Excited With Just Words

Today I want to share with you a few tips on how to get people more excited about what you sell. Wouldn’t it be great to have customers so excited to buy what you have that they’re tripping over each other to get it? Well then, the one thing that can really make or break your ad or sales letter is the offer. My aim is to create the most irresistible offer I possibly can, so that people would feel silly if they didn’t take advantage of it! Let me give you an example: Let’s... Read more »

How To Get More People Wanting To Respond To Your Offer

I’d like to talk to you about your voice. This could be a bit difficult considering I’ve probably never heard your voice before. Actually, I don’t believe anyone has really heard your voice! Do you know why? Because you’re too afraid to let anyone hear your real voice. I’m talking about your advertising voice of course, and no-one has heard it because it’s much easier to run with the crowd and have the same voice as everyone else. Which is NONE! Yes, you,... Read more »

Business Writing: What You Write is a Direct Reflection on You and Your Company

One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office the importance of the written word is increasing especially as direct live voice contact becomes more and more problematic. If you want to communicate, you have to write. The written word, whether digital or etched into stone, remains the primary means of relaying data, information,... Read more »

How To Get Your Customers To Take Action Now

Once you’ve written your ad or sales letter, you’ve got a killer headline, a strong guarantee, you’ve gained your reader’s trust and respect with evidence and testimonials, and you’ve got them excited and wanting to respond, then there’s one critical thing left to do… Get them to take action NOW, and order your product or service! The biggest difference between a weak sales letter and a really strong one is a weak one can tend to fade away towards the... Read more »

How To Get More People To Notice Your Advertising

Headlines are one of your biggest weapons for getting more people to notice your advertising, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo - that’s not a headline. Only one person cares about your logo, and that’s you. Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you’re writing, you’ve GOTTA HAVE A HEADLINE. But here’s the deal, there... Read more »