Using Your Homepage to Tell a Story

A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. Everyone loves a story. As small children, before we could read, our teachers and parents used to read us stories. But even after we’ve acquired the ability to read, a story captures our attention and imagination. The most successful professional speakers are also known for telling engaging stories to their audiences. A... Read more »

5 Ways to Add Your Personality to Your Writing

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a business bigger then you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I’m going to focus on in this article is how to do it through words. Remember, the stronger... Read more »

How To Grab Your Readers Attention With Your Subject

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there. An opt-in list allows you to provide newsletters to your subscribers with their... Read more »

Copywriting Software - The Ultimate Copywriting Aid?

Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site doesn’t convert to a sale, a click or a sign-up - then you’ve wasted your time. With that in mind is there an easy way to writing great copy? There’s always a debate raging amongst the copywriting forums about whether a piece of software could out-pull a highly paid copywriter. Could... Read more »

Home Business Copywriting Ideas

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home. Out of all the home businesses that give you the option of solely working from home, such as marketing programs and designing companies, copywriting is still touted to be the best of its... Read more »

The 3 Things You Must Remember When Writing Your Sales Letter

Writing sales copy is a learnable skill. You aren’t writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print. Have you listened to a good salesman before? Not the typical used car type but the smooth salesman who has a quality conversation with you. You have walked out of the store with a new widget and you are convinced it is the smartest purchase you’ve made all year. This type of salesmanship... Read more »

The Ultimate Power Of Using and Testing Headlines In Your Website

A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and needs. Mere words have a psychological impact on you. This is because when you see or read something that caters to your desires you tend to act on that desire to sate it. You have no choice but to read on to see how the website is going to help you. Powerful headlines could increase your website... Read more »

Copywriting Training: The Fundamentals You Need To Understand When Writing Copy

When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them. 1. The Qualifier A qualifier is a term to let the reader know to whom this sales letter is intended to. A pre-header if you will. If you did not apply a qualifier into the sales letter there could be a misinterpretation of information. For... Read more »

What’s The Big Deal with Copywriting Training?

Copywriting is an art. It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services. Have you ever been stumped as to why you feel compelled to buy a certain product when you do not really need it? Ever wondered why you feel that the product is extremely necessary even though it really is as normal as it gets? ... Read more »

The Top 3 Things You Need To Have In your Headline

When you’re writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help capture the attention of your visitors, increase the length of customer visits, improve your website conversion rate, increase the number of your subscribers and more. In a powerful headline, as in copywriting strategies, you need to tap into your customer’s emotions. In order to do this your headline... Read more »