Why Online Sales Are Emotional

The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions. The logical versus emotional sales pitch is a confusing one especially to inexperienced salesmen. The truth is that a sales process is highly emotional. The tactics that include communicating benefits and use of consequences to ensure... Read more »

Writing For The New Medium

Someone once said that the invention of the Internet was the most innovative thing that has happened to the professional writer since the creation of moveable type. There’s no doubt that after a shaky start a decade ago, web content is here to stay as a juggernaut that twists and turns as it evolves through the exorbitant professional writer rates that were charged and the cheap overseas copy that was found in the end to actually turn business away. Like any other transformation, the writer... Read more »

Video - The Next Wave Of Small Business Marketing

One of the strongest trends for small business is the need to build connections with your clients -giving them an insight into who you are and what you do. You need to do that through words, stories or parables and testimonials. Written words can only go so far. The trend I am seeing coming from the US in marketing is the addition of video to things like websites, promotional DVDs and blogs. Think of the explosion of You Tube. More people watch You Tube across the world each day than people watch... Read more »

“Because You Want Powerful Copywriting”

Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: “Could I cut in? I want to go first because I’m in a hurry.” Meanwhile, in the next line, another stranger taps on your friend’s shoulder: “Hey, could I cut in?” Actually, you’re part of an experiment. The researcher wanted to test the power of “because.” Sure enough, those who were interrupted... Read more »

How To Write Successful Sales Copy

Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of your product to the potential buyer, who with a bit of luck has already been trying to find the answer to their problem. It becomes your task to make them believe that what you have to offer will satisfy their needs. You need to show the customer that you believe in the product and endorse it fully. The price has... Read more »

Five Effective Tips For Writing Successful Sales Letters

One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once. There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you may want to keep in mind. Tip #1 Your Opening Sentence Or Headline Must Make Your Reader Sit Up And Take... Read more »

Business Writing: What You Write is a Direct Reflection on You and Your Company

One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office the importance of the written word is increasing especially as direct live voice contact becomes more and more problematic. If you want to communicate, you have to write. The written word, whether digital or etched into stone, remains the primary means of relaying data, information,... Read more »

How to Make a Great Sales Letter That Pulls!

Have you ever wondered how all of these guru types make these astounding eye appealing sales letters? I know I have! Every time I get an e mail and read one of these letters I think to myself how do they make it look so good? Or how did they make that great graphic heading and e book picture? For me I just wanted to learn how they put something like that together and made it look so good. So I did some research and found that some people were making these sales letters by using simply a word document... Read more »

Online No Fax Required Payday Loan: Helping You To Get Quick Cash

Online no fax required payday loan are available in the market just to help you when you need some quick cash to meet an emergency. An online no fax payday loan allows you to manage the situation when you are not ready to deal with it financially. You will be surprised to know that these loans can be obtained with much ease. There are not many hurdles associated with the procedure, as is in the case with traditional loans. No Need To Fax Any Papers To get same day no fax payday loans, you do not... Read more »

5 Tips for Writing Better Copy

We all have nightmares of high school English teachers. Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school. However, writing for the business world is a little different. Yes, you should still learn how to spell. Use capital letters in the appropriate places, and make your writing look professional. The rules of grammar can be broken though to make your writing more clear, as well as making your writing more conversational. Regardless... Read more »