Copywriting: Services For Your Copywriting Clients
February 28, 2008
If you’ve decided to start a copywriting services business, you’ll be wondering what kinds of services you can offer your clients.
Copywriters write many different kinds of business documents, usually to do with advertising and promotion.
Although there are many different kinds of copywriting services you can offer, let’s look at four kinds:
1. Marketing and advertising copy
Marketing copywriting involves writing many different kinds of advertising and other promotional materials for companies.
The types of marketing services you could offer include Web sites and brochures, as well as radio and television advertising - writing scripts.
2. Direct sales copy - someone has to write junk mail, it might as well be you
Direct marketing copywriting involves writing sales copy: it’s salesmanship via the written word. Many copywriters specialize in writing direct marketing copy.
Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.
3. Internet copy - for Web sites and advertising
Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you’ll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.
4. Public Relations copywriting: you’re a spin doctor
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company’s new offering can take months, so many PR copywriters are on retainer.
Since the Web has become more important to companies, writing press releases for the Web is an in-demand copywriting skill. You could specialize just in writing Web press releases, if you wish.
So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.
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