Designing and Mailing A Jewelry Wholesale Catalog
August 9, 2008
So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn’t as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.
Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company,
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.
If you make your own jewelry, you will need to get
professional looking pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can be the photographer
yourself with a digital camera, or have a
professional take the photographs. Generally, It is cheaper to
do it yourself.
Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.
Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and bring it to a print shop that
can cover the job. This will cost money -
Particularly since the pages need to be glossy and
in color, and the catalog will need to be bound -
but this expense will be well deserving it if you will be
doing a mass direct mailing.
In order to do a mass direct mailing, you merely
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has stated an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing since they can use the bulk mail rate.
Make sure that you use an honorable printer, and a
reputable direct mail company! This is investing
in the future of your business, and your jewelry
wholesale catalog needs to be flawless in every way -
and the mailing needs to go off without hassle!
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