Ditch the Aftershave: Go for Mens’ SkinCare
June 5, 2008
Have you noticed how TV adverts are now targeting men with skin care ranges? Days of countless Gillette razor adverts showing a handsome, chiselled man, clearing away shaving foam with one swoop of a super sharp razor are numbered. Men are becoming more skin care savvy and increasingly keen to embrace organic skin care as part of their daily routines.
For decades, women have cared for their skin. On the other hand, men never had any reason to use a moisturiser. However, there’s all reason for men to use mens’ skincare and organic mens’ skincare because it’s a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. Men should adopt a deep cleansing routine and use good organic skincare products.
In the eighties, we saw mens’ skincare limited to simple shaving foam and Brut aftershave. Now big beauty companies like L’oreal, Lancome and Clarins have smart mens’ skincare ranges so we are certainly set to see the next best move in male grooming. Cleansers, toners, moisturisers, shaving gels and lotions now sit on the shelves traditionally reserved for skincare ranges targeted at women.
In Western Europe; the UK, Germany, Italy and France, men are embracing skin care products. Sales of mens’ skincare products have increased by 25%, something unheard of in the eighties. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it’s a small price to pay by investing in a few creams.
Trendy lifestyle magazines like FHM, Men’s Health and Nuts have raised the importance of being body conscious, style conscious and image conscious propelled by the iconic figures such as the footballer David Beckham and A-list celebs like Brad Pitt, who uses organic skin care like Dr Haushcka. Traditionally, men have had more cautious attitudes towards mens’ skin care and organic skin care but now there is a different thinking around skincare in general.
In particular, young men take care of their image and their health. Mens’ organic skincare is following hot on the heels of women’s organic skin care with a strong tendency towards natural cleansers and moisturisers. Organic skin care ranges like Spiezia, Green People and Weleda are meeting the demands of men who are more concerned about their skin. It’s hardly surprising that organic skin care is making a mark on the male consciousness.
Many women still buy products for men during their weekly shop. However, with the increase in single person households, women shopping for men’s organic skin care products and skin care products generally are falling. Men are now asserting their freedom of choice with so many skin care products available.
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