Ed Hardy - Famed Tattoo Artist Creates Trendsetting Fashion Line
April 30, 2008
These days, almost anywhere you go, you will see someone wearing an Ed Hardy t-shirt, hat, or hoody. Who hasn’t heard of the world-famous Ed Hardy clothing line? With unique prints that are recognizable from a mile away, Ed Hardy can easily be called one of the trendiest brands today.
Don Ed Hardy, the “godfather of the modern tattoo”, took his California influence and combined it with Asian inspirations to come up with the unique style that defines the Ed Hardy clothing line. Hardy began his career as a tattoo artist in San Francisco, and later decided to merge his artwork into fashion design. The rest is history.
In collaboration with Ku USA, Inc., Don Ed Hardy’s ideas were brought to life in 2002. The partnership integrated the Hardy’s rocker tattoo artwork and Ku USA’s Asian culture to bring forth the Ed Hardy brand.
In 2004, “Ed Hardy Life” became “Ed Hardy by Christian Audigier” when Hardy joined forces with innovative French designer, Christian Audigier. Audigier had brought fame to Von Dutch, among other major labels, and uses his celebrity status to bring Ed Hardy to even further success.
Ed Hardy clothing has been seen on a number of “A-List” celebrities, including Madonna, Paris Hilton, Shaquille O’Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira just to name a few.
The major defining point of Ed Hardy clothing is that the pieces are modeled from original tattoos, making them truly unique. Ed Hardy’s mesmerizing imagery and vivid colors yield a clothing line that is not only trend setting, but industry changing.
The Hardy-Audigier duo has taken the world by storm, with stores open in Toronto, Waikiki, Miami, Los Angeles, Tucson, New York, Tokyo, Australia and South Africa. Ed Hardy is at the height of its popularity and will continue to make fashion headlines in many months to come.
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