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Get The Attention of Your Joint Venture Partners & Mentors

August 4, 2008

In this article I want to talk about developing relationships with joint venture partners/mentors. It is very important if you are looking to learn from high, world-class mentors, and work with them in joint venture projects. These are some low-cost - actually zero cost - ways to develop relationships with these types of people.

Firstly, this is the clincher. Make sure you write it down in capital letters in bright red marker. Participate. That is the word you have to write down. When given the opportunity, participate.

When I was first getting started, I was unknown, completely unknown. During my first time at John Childers’ Million Dollar Speaker Training, he taught me a very important business lesson. “It’s not what you know, or who you know. It’s who knows you.”

My whole point here is get known. Your mentors and possible future joint venture partners will give you all kinds of opportunity to ‘participate’ so take advantage of it.

This is what I’m talking about. If there are questions in their emails, or they ask for feedback on their projects, give it to them. Give the feedback, ask questions, participate as much as you can. If you participate on a regular basis, the more likely it is that they will get to know you. That is the end result we are looking for.

A lot of people underestimate this next tip. Provide testimonials. Not just ‘normal’ testimonials, but the best one you have ever given. Make sure you send a picture to go a long with it as well that they can use.

In fact, send testimonials even when no one has asked for them. Do you know how many times I have done that and then been put up on their websites? This is a strategy that I learned from Alex Mandossian.

When I was just starting out in this business I noticed that almost every website I visited had a testimonial from Alex Mandossian. Can you guess how effective that strategy was for him?

It was only later talking to him I found out that by putting up testimonials on other people’s websites he was getting all kinda of leads and business to his own website. This example should show that you really have to learn how to give good testimonials and give them even when they aren’t being asked for.

Being specific and relevant to a measurable benefit is an example of what a good testimonials should include.

A quick example of a good testimonial could be heard from a gentleman who was one of the winners of a testimonials contest for a recent teleseminar of mine. What was so good about it was that he made sure he included his name, where he was calling from and gave a specific benefit that he received from the teleseminar.

This is a very easy way to get your testimonials onto other people’s websites. When you send a picture along with it there is a good chance they will post a link to your website as well, which is only going to help you generate traffic, giving you all sorts of benefits.

Not only is it benefiting your website in the long run, it is also another way to develop relationships with your mentors/future joint venture partners.

Another strategy is to participate in forums. A lot of people have their own forum or there is all different kinds of forums online on just about every topic.

Seek out forums that you want to participate in, doesn’t matter if you’re in that market or not. You can write about anything you really want in these forums - give lots of tips, resources, content. It is all about getting yourself known.

Reading people’s newsletters and scouring them for important personal insights and details is another thing I want you to do.

Here’s some things you should constantly look for. Any birthdays, whether it be the specific person who writes the newsletter or their wife, husband or even their kids. Look for birth dates and then send them cards or a happy birthday E-mail, or perhaps even an audio postcards.

Look for anniversary dates or to see if they’re doing product launches. All kinds of things. Read their newsletters and scour for important and personal insights, and use those to build a relationship.

Always look to offer help to your mentors or future joint venture partners. You wouldn’t believe the response that you will get when you ask somebody if there’s anything that you can do to help them in their business.

For example, if you know they have a big even for their business, like a seminar or product launch, you could offer to help specifically with that. By doing this they will know that you’ve been paying attention to their business. Also, you’ll surprise them with your offer and you will stand out from the crowd for doing so.

I’ve sent information that I believe would be of value to my mentors as well. My goal is always to build good relationships with them. These strategies are not rocket science and are so easy to do, just no one does them.

Anything I come across and think it would be of value to them, I send it their way. Articles that they could extract from, website links, resources online. Even off-line tools and newspaper clippings work. All I do is shoot them an e-mail saying, “Hey, I think this might be of value to you.”

However, when you send links NEVER include any affiliate links or anything like that. Just sending them information that would be of value to them.

Your focus is on building a relationship and providing value - not making a quick buck. They’ll see right through that and you’ll ruin any chance of a long-term relationship.

Those are all strategies that I’ve used and then I leverage those efforts in to all kinds of great relationships with all my mentors, and future joint venture partners. It’s resulted in all kinds of projects with all these people. It’s just amazing what will happen when you focus on building a foundation with all of these individuals.

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