How to Write a Book that Sells
May 11, 2008
Starting off writing a book is easy and finishing is both a relief and a triumph, but there’s a long stretch in the middle where you can’t see either shore and you’re not even sure you’re heading the right way.
Start with the largest distinctions, the number of pages, the number of chapters, and so on. Then move to the size of paragraphs, how much of the book is dialogue, etc.
Include subjects such as why you should write a book review, choosing your book and avoiding common pitfalls. Includes four exercises to practice shortening techniques, then compare your more concise version. Reviewers of nonfiction texts will provide the basic idea of the book’s argument without too much detailed. Reviewing can be a daunting task.
Be prepared to have a “home team” of family and friends to give you critical feedback on your assignments before posting so you don’t reduce your colleagues’ brilliant analyses to spell and grammar checking.
Editors are reluctant to make major changes to your text at this stage-it is too bad if you want to rewrite a passage-but are eager to correct factual errors, typos, problems with images, etc. so check that everything is at it should be, as the next time you see your article will be as offprints or in the journal itself.
Finally, never append a bibliography of works consulted to a review. Finally, keep in mind that this brief piece was about how to write a book that sells, not about how to sell a book you’ve written. The main job of a self publisher is selling the books, writing them is just a necessary business preparation, though hopefully one you enjoy.
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