Learn How To Write Effective Resource Bios For More Web Traffic

Article marketing is a free marketing strategy that webmasters can use to generate free website traffic. It is an effective form of website promotion that works by submitting unique and well written articles to high traffic article directories as well as those with a high search engine page rank. These articles are available for free download for use on websites and ezines as long as the writer’s article resource bio remains intact. Marketing articles can not only get free traffic to your website through direct visits from the article itself, they can help to raise your search engine results page rank by increasing relevant one-way links to your site.

The success of your resource information in article marketing hinges on the quality of the article itself. Not only does an article need to be well written and engaging, it must offer information that gives value to your target audience. The topic should relate to your website theme, otherwise your traffic will not be targeted and therefore of little value to you. The article content gives you the opportunity to establish your credentials as an expert in your field and to gain reader trust.

Your resource bio in article marketing in reality is your payment for submitting the article. You provide a free article that websites and ezines can publish and in return your business is marketed through the bio that remains intact. Therefore it is imperitive to use your article resource box effectively.

The vital information your resource box should include is your name (and title if applicable), your website address with a valid URL (make sure it is a live link), your marketing sales pitch or unique selling proposition, and your call to action. It is not wise to give a number of different calls to action in a given resource box. Keep it simple. Your call to action might be to visit your website, download a free e-book, or link to an affiliate product.

Another important consideration in compiling your resource bio is to use anchor text in your URL that is related to one keyword or keyword phrase that you want to use for SEO (search engine optimization) purposes. For example, if you run a website which is focused on debt consolidation you can enhance search engine relevance for the term ‘debt consolidation’ by linking the term in your resource box to your website.

Just like your article, your resource bio information box should have clearly stated benefits for the reader. In other words will they be able to see a personal benefit by clicking on your link. It is also very effective to keep your article resource bio to a reasonable size. It shouldn’t be too big. Chris Knight of Ezine Articles mentions that it should not be more than twenty percent of the total size of the article.

Your article resource bio is an important feature of article marketing. The purpose in article submission to high traffic article directories is to get free traffic to your website. Your resource box is the gateway from your article to your website. If you put it together well on the foundation of an informative and valuable article, your website and business will benefit substantially.