Viral Marketing
January 19, 2010
One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands. Viral marketing tends to appeal to the youth market, but can branch out beyond that in some cases. Imagine that a high school student finds a web video that she thinks her friends would like. She sends this link to five friends. Those five friends send the link to five more friends, and so on. Pretty... Read more »
Using PPC Effectively
January 19, 2010
Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need to put their best face forward. They want to have the best advertising that they can afford and attract the most number of customers to visit their site. PPC can be a helpful tool for increasing traffic, but doing PPC campaign right will improve traffic that much more. The first consideration... Read more »
Tips for PPC Success
January 19, 2010
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what people are searching for online – and what keywords those people are using in their searches – are explained. A comprehensive keyword strategy... Read more »
Tips for PPC Success
January 19, 2010
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what people are searching for online – and what keywords those people are using in their searches – are explained. A comprehensive keyword strategy... Read more »
Pay Per Click
January 19, 2010
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed based on the keywords input by the user in a search engine, or according to the content of a website on a content page such as a website or blog. In a typical... Read more »
Elements of a Successful PPC Campaign
January 19, 2010
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: · the advertisement’s position on the SERP or website · the website and advertisement’s content, appearance, and usability · the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack thereof.Placement on the SERP or SiteOne of the... Read more »
Buzz Marketing
January 19, 2010
Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing. Others aren’t as excited to hear about buzz marketing. One example of this is Apple, a company known for creating innovative products and software. Because of this, Apple has several fans who are excited to hear about the company’s new, secret releases. One website that discussed rumors about new Apple offerings... Read more »
Online Press Releases
January 19, 2010
Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire. These wires utilize RSS feed, keyword optimization, social media tagging, and several other tools that directly connect consumers and the news media with press releases. ... Read more »
Online Press Release Services
January 19, 2010
In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool. These companies distribute press releases to the media in order to maximize the distribution of the information. There are many online press release services, and each is unique in its cost, offered services, and quality. Depending on which company is used, the charges for these services can be nothing or thousands of dollars. The quality of the service... Read more »
Customer-Friendly Content
January 19, 2010
Press releases, just like modern advertisements, have to compete for the public’s attention. The length of time any form of media has to catch the attention of its viewer has drastically shrunk in the modern era. If an advertisement, newsletter, or press release does not spark an interest in the viewer within a few seconds, the viewer is likely to move on to the next thing that does quickly grab his or her attention than to continue reading something that does not interest them. Press... Read more »
